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Fashion victim: the impact of sweatshop concerns on clothing choice

Hogg, G. and Shaw, D. and Hassan, L.M. and Shiu, E.M.K. and Wilson, E.M. (2004) Fashion victim: the impact of sweatshop concerns on clothing choice. In: Proceedings of the 33rd EMAC Conference: Worldwide Marketing? University of Murcia, Murcia, Spain. ISBN 8483714647

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Abstract

The increase in concern for ethical issues among consumers have been well-documented in literature. The context of clothing, however, remains less developed. Research and the media have highlighted sweatshop labour concerns in clothing as pertinent issues impacting consumer decision-making, however this market remains under-developed restricting choice in this area. This paper details findings from interviews that explore behavioural intention to avoid sweatshop labour in clothing choice and resultant behaviour.

Item type: Book Section
ID code: 9423
Notes: Available as CD Rom
Keywords: ethics, consumer behaviour, consumer behavior, clothing, fashion, values, consumer decision making, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Depositing user: Strathprints Administrator
Date deposited: 22 Mar 2010 09:44
Last modified: 25 Oct 2018 07:36
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URI: https://strathprints.strath.ac.uk/id/eprint/9423
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