Picture map of Europe with pins indicating European capital cities

Open Access research with a European policy impact...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by Strathclyde researchers, including by researchers from the European Policies Research Centre (EPRC).

EPRC is a leading institute in Europe for comparative research on public policy, with a particular focus on regional development policies. Spanning 30 European countries, EPRC research programmes have a strong emphasis on applied research and knowledge exchange, including the provision of policy advice to EU institutions and national and sub-national government authorities throughout Europe.

Explore research outputs by the European Policies Research Centre...

Fashion victim: the impact of sweatshop concerns on clothing choice

Hogg, G. and Shaw, D. and Hassan, L.M. and Shiu, E.M.K. and Wilson, E.M. (2004) Fashion victim: the impact of sweatshop concerns on clothing choice. In: Proceedings of the 33rd EMAC Conference: Worldwide Marketing? University of Murcia, Murcia, Spain. ISBN 8483714647

Full text not available in this repository. Request a copy from the Strathclyde author

Abstract

The increase in concern for ethical issues among consumers have been well-documented in literature. The context of clothing, however, remains less developed. Research and the media have highlighted sweatshop labour concerns in clothing as pertinent issues impacting consumer decision-making, however this market remains under-developed restricting choice in this area. This paper details findings from interviews that explore behavioural intention to avoid sweatshop labour in clothing choice and resultant behaviour.