Fashion victim: the impact of sweatshop concerns on clothing choice
Hogg, G. and Shaw, D. and Hassan, L.M. and Shiu, E.M.K. and Wilson, E.M.; (2004) Fashion victim: the impact of sweatshop concerns on clothing choice. In: Proceedings of the 33rd EMAC Conference: Worldwide Marketing? University of Murcia, Murcia, Spain. ISBN 8483714647
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The increase in concern for ethical issues among consumers have been well-documented in literature. The context of clothing, however, remains less developed. Research and the media have highlighted sweatshop labour concerns in clothing as pertinent issues impacting consumer decision-making, however this market remains under-developed restricting choice in this area. This paper details findings from interviews that explore behavioural intention to avoid sweatshop labour in clothing choice and resultant behaviour.
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Item type: Book Section ID code: 9423 Dates: DateEvent2004PublishedNotes: Available as CD Rom Subjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Strathprints Administrator Date deposited: 22 Mar 2010 09:44 Last modified: 08 Apr 2024 12:27 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/9423