Fashion victim: the impact of sweatshop concerns on clothing choice

Hogg, G. and Shaw, D. and Hassan, L.M. and Shiu, E.M.K. and Wilson, E.M.; (2004) Fashion victim: the impact of sweatshop concerns on clothing choice. In: Proceedings of the 33rd EMAC Conference: Worldwide Marketing? University of Murcia, Murcia, Spain. ISBN 8483714647

Abstract

The increase in concern for ethical issues among consumers have been well-documented in literature. The context of clothing, however, remains less developed. Research and the media have highlighted sweatshop labour concerns in clothing as pertinent issues impacting consumer decision-making, however this market remains under-developed restricting choice in this area. This paper details findings from interviews that explore behavioural intention to avoid sweatshop labour in clothing choice and resultant behaviour.

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• Item metadata

  Item type:	Book Section
  ID code:	9423
  Dates:	Date Event 2004 Published
  Notes:	Available as CD Rom
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	22 Mar 2010 09:44
  Last modified:	10 Apr 2025 11:34
  Related URLs:	http://www.docstoc.com/docs/28279534/Fas...
  URI:	https://strathprints.strath.ac.uk/id/eprint/9423