Profiling the target audience of a social marketing campaign: a cluster analysis approach

Walsh, G. and Hassan, L.M. and Shiu, E.M.K. and Hastings, G. (2007) Profiling the target audience of a social marketing campaign: a cluster analysis approach. In: To be assertained, 1900-01-01.

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Abstract

This paper examines profiling the target audience of a social marketing campaign.