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Fintech: Open Access research exploring new frontiers in financial technology

Strathprints makes available Open Access scholarly outputs by the Department of Accounting & Finance at Strathclyde. Particular research specialisms include financial risk management and investment strategies.

The Department also hosts the Centre for Financial Regulation and Innovation (CeFRI), demonstrating research expertise in fintech and capital markets. It also aims to provide a strategic link between academia, policy-makers, regulators and other financial industry participants.

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Profiling the target audience of a social marketing campaign: a cluster analysis approach

Walsh, G. and Hassan, L.M. and Shiu, E.M.K. and Hastings, G. (2007) Profiling the target audience of a social marketing campaign: a cluster analysis approach. In: To be assertained, 1900-01-01.

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Abstract

This paper examines profiling the target audience of a social marketing campaign.