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Profiling the target audience of a social marketing campaign: a cluster analysis approach

Walsh, G. and Hassan, L.M. and Shiu, E.M.K. and Hastings, G. (2007) Profiling the target audience of a social marketing campaign: a cluster analysis approach. In: To be assertained, 1900-01-01.

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Abstract

This paper examines profiling the target audience of a social marketing campaign.

Item type:	Conference or Workshop Item (Paper)
ID code:	9413
Notes:	AHR
Keywords:	marketing campaign, social, cluster analysis, Marketing. Distribution of products
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
Department:	Strathclyde Business School > Marketing
Depositing user:	Strathprints Administrator
Date deposited:	19 Mar 2010 13:10
Last modified:	26 Aug 2017 00:15
URI:	https://strathprints.strath.ac.uk/id/eprint/9413
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