Profiling the target audience of a social marketing campaign: a cluster analysis approach

Walsh, G. and Hassan, L.M. and Shiu, E.M.K. and Hastings, G. (2007) Profiling the target audience of a social marketing campaign: a cluster analysis approach. In: To be assertained, 1900-01-01.

Abstract

This paper examines profiling the target audience of a social marketing campaign.

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	9413
  Dates:	Date Event 2007 Published
  Notes:	AHR
  Keywords:	marketing campaign, social, cluster analysis, Marketing. Distribution of products
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	19 Mar 2010 13:10
  Last modified:	18 Jan 2023 12:58
  URI:	https://strathprints.strath.ac.uk/id/eprint/9413