Profiling the target audience of a social marketing campaign: a cluster analysis approach
Walsh, G. and Hassan, L.M. and Shiu, E.M.K. and Hastings, G. (2007) Profiling the target audience of a social marketing campaign: a cluster analysis approach. In: To be assertained, 1900-01-01.
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This paper examines profiling the target audience of a social marketing campaign.
| Author(s): | Walsh, G., Hassan, L.M., Shiu, E.M.K. and Hastings, G. | Item type: | Conference or Workshop Item(Paper) |
|---|---|
| ID code: | 9413 |
| Notes: | AHR |
| Keywords: | marketing campaign, social, cluster analysis, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Strathprints Administrator |
| Date deposited: | 19 Mar 2010 13:10 |
| Last modified: | 08 Jan 2020 19:04 |
| URI: | https://strathprints.strath.ac.uk/id/eprint/9413 |
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