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Strathprints

The consumer perceived value scale: replication, validation and development of a short scale

Shiu, E.M.K. and Walsh, G. and Hassan, L.M. (2009) The consumer perceived value scale: replication, validation and development of a short scale. In: AMA (American Marketing Association) Conference, 2009-08-07 - 2009-08-10.

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Abstract

Paper discussing the consumer perceived value scale.

Item type:	Conference or Workshop Item (Paper)
ID code:	15921
Keywords:	consumer perceived value scale, short scale development, Marketing. Distribution of products, Social Sciences (General)
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products Social Sciences > Social Sciences (General)
Department:	Strathclyde Business School > Marketing
Depositing user:	Mrs Jan Whiteford
Date deposited:	08 Mar 2010 17:50
Last modified:	11 Jun 2018 07:15
Related URLs:	Event
URI:	https://strathprints.strath.ac.uk/id/eprint/15921
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