The consumer perceived value scale: replication, validation and development of a short scale

Shiu, E.M.K. and Walsh, G. and Hassan, L.M. (2009) The consumer perceived value scale: replication, validation and development of a short scale. In: AMA (American Marketing Association) Conference, 2009-08-07 - 2009-08-10.

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Abstract

Paper discussing the consumer perceived value scale.

Creators(s): Shiu, E.M.K., Walsh, G. and Hassan, L.M.;
Item type:Conference or Workshop Item(Paper)
ID code:15921
Keywords:consumer perceived value scale, short scale development, Marketing. Distribution of products, Social Sciences (General)
Subjects:Social Sciences > Commerce > Marketing. Distribution of products
Social Sciences > Social Sciences (General)
Department:Strathclyde Business School > Marketing
Depositing user: Mrs Jan Whiteford
Date deposited:08 Mar 2010 17:50
Last modified:17 Dec 2020 03:29
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URI:https://strathprints.strath.ac.uk/id/eprint/15921
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