Using structural equation modelling to assess the role of ethical obligation and self-identity in the theory of planned behaviour

Shaw, D. and Shiu, E.M.K. (2001) Using structural equation modelling to assess the role of ethical obligation and self-identity in the theory of planned behaviour. In: To Be Ascertained, 1900-01-01. (Unpublished)

Abstract

This paper discusses the role of ethical obligation and self identity in the theory of planned behaviour and the use of structural equation modelling for its assessment.

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	9428
  Dates:	Date Event 2001 Published
  Notes:	AHR Also published in Journal of Consumer Studies, 26 (4). pp. 286-293
  Keywords:	structure equation modelling, self-identity, fair trade, ethical obligation, theory of planned behaviour, Marketing. Distribution of products
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	29 Mar 2010 14:22
  Last modified:	18 Jan 2023 12:54
  Related URLs:	Strathprints record
  URI:	https://strathprints.strath.ac.uk/id/eprint/9428