Using structural equation modelling to assess the role of ethical obligation and self-identity in the theory of planned behaviour
Shaw, D. and Shiu, E.M.K. (2001) Using structural equation modelling to assess the role of ethical obligation and self-identity in the theory of planned behaviour. In: To Be Ascertained, 1900-01-01. (Unpublished)
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This paper discusses the role of ethical obligation and self identity in the theory of planned behaviour and the use of structural equation modelling for its assessment.
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Item type: Conference or Workshop Item(Paper) ID code: 9428 Dates: DateEvent2001PublishedNotes: AHR Also published in Journal of Consumer Studies, 26 (4). pp. 286-293 Keywords: structure equation modelling, self-identity, fair trade, ethical obligation, theory of planned behaviour, Marketing. Distribution of products Subjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Strathprints Administrator Date deposited: 29 Mar 2010 14:22 Last modified: 18 Jan 2023 12:54 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/9428
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