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Open Access research that is helping to improve educational outcomes for children

Strathprints makes available scholarly Open Access content by researchers in the School of Education, including those researching educational and social practices in curricular subjects. Research in this area seeks to understand the complex influences that increase curricula capacity and engagement by studying how curriculum practices relate to cultural, intellectual and social practices in and out of schools and nurseries.

Research at the School of Education also spans a number of other areas, including inclusive pedagogy, philosophy of education, health and wellbeing within health-related aspects of education (e.g. physical education and sport pedagogy, autism and technology, counselling education, and pedagogies for mental and emotional health), languages education, and other areas.

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Intending to be ethical: An examination of consumer choice in sweatshop avoidance

Shaw, D. and Shiu, E.M.K. and Beckin, C. and Hassan, L. and Hogg, G. (2007) Intending to be ethical: An examination of consumer choice in sweatshop avoidance. Advances in Consumer Research, 34. pp. 31-38. ISSN 0098-9258

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Abstract

This research seeks to deepen the Theory of Planned Behavior with respect to the motivation and volitional stages underlying behavior. The context of this research is on ethical consumer decision-making regarding intention to avoid sweatshop apparel. The findings of the research, based on 794 consumers, support an enriched framework which reveals that the role of attitude, subjective norm and perceived behavioral control are differentially mediated by distinct volitional constructs desire, intention and plan. This study has implications for research seeking to understand both the motivational linkage between the TPB antecedents and intention as well as the impetus toward action.