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I don't smoke, so I ain't have to listen? a cross-cultural exploration of the effects of antismoking messages on non-smokers' elaboration

Walsh, G. and Hassan, L.M. and Shiu, E.M.K. (2009) I don't smoke, so I ain't have to listen? a cross-cultural exploration of the effects of antismoking messages on non-smokers' elaboration. In: 2009 AMA Winter Marketing Educators' Conference, 2009-02-20 - 2009-02-23.

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Abstract

This paper examines a cross-cultural exploration of the effects of antismoking messages on non-smokers' elaboration.

Item type:	Conference or Workshop Item (Paper)
ID code:	9405
Notes:	AHR
Keywords:	smoke, cross-cultural exploration, effects, antismoking, non-smoker, Marketing. Distribution of products
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
Department:	Strathclyde Business School > Marketing
Depositing user:	Strathprints Administrator
Date deposited:	22 Mar 2010 13:34
Last modified:	01 Nov 2018 01:20
URI:	https://strathprints.strath.ac.uk/id/eprint/9405
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