I don't smoke, so I ain't have to listen? a cross-cultural exploration of the effects of antismoking messages on non-smokers' elaboration
Walsh, G. and Hassan, L.M. and Shiu, E.M.K. (2009) I don't smoke, so I ain't have to listen? a cross-cultural exploration of the effects of antismoking messages on non-smokers' elaboration. In: 2009 AMA Winter Marketing Educators' Conference, 2009-02-20 - 2009-02-23.
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This paper examines a cross-cultural exploration of the effects of antismoking messages on non-smokers' elaboration.
| Author(s): | Walsh, G., Hassan, L.M. and Shiu, E.M.K. | Item type: | Conference or Workshop Item(Paper) |
|---|---|
| ID code: | 9405 |
| Notes: | AHR |
| Keywords: | smoke, cross-cultural exploration, effects, antismoking, non-smoker, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Strathprints Administrator |
| Date deposited: | 22 Mar 2010 13:34 |
| Last modified: | 08 Jan 2020 19:04 |
| URI: | https://strathprints.strath.ac.uk/id/eprint/9405 |
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