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Dodo or phoenix: the contribution of subjective well-being (SWB) and healthy lifestyle (HLS) to the theory of planned behaviour

Shiu, E.M.K. and Hassan, L.M. (2003) Dodo or phoenix: the contribution of subjective well-being (SWB) and healthy lifestyle (HLS) to the theory of planned behaviour. In: 32nd EMAC Conference, 2003-05-20 - 2003-05-23.

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The Theory of Planned Behaviour is a well established model in marketing as well as in the social sciences. Attempts have been made over the years to increase the explanatory ability of the model through the use of additional variables. Individual studies have shown the benefits of such additions, but as yet no serious attempts have been made to incorporate other formal social models or theories into the TPB. This paper presents results from an initial study exploring the relationship with the TPB of two independent social theories, subjective well-being and healthy lifestyle. Results show that both theories make a potential contribution to the TPB.