Dodo or phoenix: the contribution of subjective well-being (SWB) and healthy lifestyle (HLS) to the theory of planned behaviour

Shiu, E.M.K. and Hassan, L.M. (2003) Dodo or phoenix: the contribution of subjective well-being (SWB) and healthy lifestyle (HLS) to the theory of planned behaviour. In: 32nd EMAC Conference, 2003-05-20 - 2003-05-23.

Abstract

The Theory of Planned Behaviour is a well established model in marketing as well as in the social sciences. Attempts have been made over the years to increase the explanatory ability of the model through the use of additional variables. Individual studies have shown the benefits of such additions, but as yet no serious attempts have been made to incorporate other formal social models or theories into the TPB. This paper presents results from an initial study exploring the relationship with the TPB of two independent social theories, subjective well-being and healthy lifestyle. Results show that both theories make a potential contribution to the TPB.

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	9424
  Dates:	Date Event 2003 Published
  Notes:	CD ROM
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	26 Mar 2010 12:22
  Last modified:	11 Nov 2024 16:17
  Related URLs:	http://www.marketing-centrum.de/projekte... Organisation
  URI:	https://strathprints.strath.ac.uk/id/eprint/9424