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Open Access research with a European policy impact...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by Strathclyde researchers, including by researchers from the European Policies Research Centre (EPRC).

EPRC is a leading institute in Europe for comparative research on public policy, with a particular focus on regional development policies. Spanning 30 European countries, EPRC research programmes have a strong emphasis on applied research and knowledge exchange, including the provision of policy advice to EU institutions and national and sub-national government authorities throughout Europe.

Explore research outputs by the European Policies Research Centre...

An assessment of ethical obligation and self-identity in ethical consumer decision-making: a structural equation modelling approach

Shaw, D. and Shiu, E.M.K. (2002) An assessment of ethical obligation and self-identity in ethical consumer decision-making: a structural equation modelling approach. International Journal of Consumer Studies, 26 (4). pp. 286-293. ISSN 1470-6423

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Abstract

Research has supported the addition of ethical obligation and self-identity to models of consumer decision-making in 'ethical' contexts. The particular placement of ethical obligation and self-identity within a model of ethical consumer decision-making remains unclear. Are these measures an antecedent to attitude or behavioural intention? This paper presents findings from a large scale survey of ethical consumers that explores, through structural equation modelling, the specific placement of these measures within a validated model of ethical consumer decision-making, which uses the theory of planned behaviour as an initial framework. This research is examined within the 'ethical' context of fair trade grocery purchasing. (Fairly traded products are those purchased under equitable trading agreements, involving co-operative rather than competitive trading principles, ensuring a fair price and fair working conditions for the producers and suppliers.)