The impact of consumer uncertainty on purchase intention: an extension to the theory of planned behaviour in the context of avoiding food additives
Shiu, E.M.K. (2007) The impact of consumer uncertainty on purchase intention: an extension to the theory of planned behaviour in the context of avoiding food additives. In: 36th EMAC Annual Conference 2007, 2007-05-22 - 2007-05-25, Reykjavik University.
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This paper examines the impact of consumer uncertainty on purchase intention.
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Item type: Conference or Workshop Item(Paper) ID code: 9412 Dates: DateEvent2007PublishedKeywords: consumer, purchase, behaviour, food additives, Marketing. Distribution of products Subjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Strathprints Administrator Date deposited: 19 Mar 2010 13:34 Last modified: 18 Jan 2023 12:58 URI: https://strathprints.strath.ac.uk/id/eprint/9412
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