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Walsh, G. and Shiu, E. and Hassan, L. M. and Michaelidou, N. and Beatty, S. E. (2011) Emotions, store-environmental cues, store-choice criteria, and marketing outcomes. Journal of Business Research, 64 (7). pp. 737-744. ISSN 0148-2963

Shiu, E.M.K. and Walsh, G. and Hassan, L.M. and Shaw, D. (2011) Consumer uncertainty, revisited. Psychology and Marketing, 28 (6). pp. 584-607. ISSN 0742-6046

Hassan, L.M. and Shiu, E.M.K. and Michaelidou, M. (2010) The influence of nutritional information on choice : the roles of temptations, conflict, and self control. Journal of Consumer Affairs, 44 (3). pp. 499-515. ISSN 0022-0078

Walsh, G. and Hassan, L.M. and Shiu, E.M.K. and Andrews, C. and Hastings, G. (2010) Segmentation in social marketing : insights from the European Union's multi-country, anti-smoking campaign. European Journal of Marketing, 44 (7/8). pp. 1140-1164. ISSN 0309-0566

Hamilton, K.L. and Hassan, L.M. (2010) Self-concept, emotions and consumer coping : smoking across Europe. European Journal of Marketing, 44 (7/8). pp. 1101-1120. ISSN 0309-0566

Hamilton, K.L. and Hassan, L.M. (2010) Tobacco consumption in the home: impact on social relationships and marking territory. Advances in Consumer Research, 37. pp. 319-325. ISSN 0098-9258

Shiu, E.M.K. and Hassan, L.M. and Walsh, G. (2009) Demarketing tobacco through governmental policies - the 4Ps revisited. Journal of Business Research, 62. pp. 269-278. ISSN 0148-2963

Hassan, L.M. and Shiu, E.M.K. and Walsh, G. and Hastings, G. (2009) Help for a life without tobacco: a case study on demarketing across two levels. Marketing Intelligence and Planning, 27 (4). pp. 486-502. ISSN 0263-4503

Walsh, G. and Hassan, L.M. and Shiu, E.M.K. (2009) I don't smoke, so I ain't have to listen? a cross-cultural exploration of the effects of antismoking messages on non-smokers' elaboration. In: 2009 AMA Winter Marketing Educators' Conference, 2009-02-20 - 2009-02-23.

Shiu, E.M.K. and Walsh, G. and Hassan, L.M. (2009) The consumer perceived value scale: replication, validation and development of a short scale. In: AMA (American Marketing Association) Conference, 2009-08-07 - 2009-08-10.

Walsh, G. and Shiu, E.M.K. and Hassan, L.M. and Michaelidou, N. and Beatty, S. (2009) The mediating role of emotion in the link between store-environment cues, store-choice criteria and marketing outcomes. In: To be assertained, 1900-01-01.

Walsh, G. and Hassan, L.M. and Shiu, E.M.K.; (2008) How do individual-level and country characteristics affect the intention to quit smoking? In: Winter Educators' Conference 2008. AMA Educators Proceedings, 19 . Curran Associates, Inc., New York, United States of America. ISBN 9781605603513

Hassan, L.M. and Shiu, E.M.K. and Thrasher, J. and Fong, G. and Hastings, G. (2008) Exploring the effectiveness of cigarette warning labels: findings from the United States and United Kingdom arms of the International Tobacco Control (ITC) Four Country Survey. International Journal of Nonprofit and Voluntary Sector Marketing, 13 (3). pp. 263-274.

Shiu, E.M.K. and Hassan, L.M. and Walsh, G.; (2008) A conceptual model of antecedents and consequences of consumer uncertainty: model development and critical assessment. In: Winter Educators Conference 2008. Winter Educators Conference, 19 . Curran Associates, Inc., Austin Texas. ISBN 9781605603513

Walsh, G. and Hassan, L.M. and Shiu, E.M.K. and Hastings, G. (2007) Attitude, comprehension, and thinking as a basis for market segmentation in social marketing. In: To be assertained, 1900-01-01.

Hassan, L.M. and Shiu, E.M.K. (2007) Gender differences in low risk single-occasion drinking: an application of the theory of planned behaviour. International Journal of Consumer Studies, 31 (4). pp. 317-325. ISSN 1470-6423

Shaw, D. and Shiu, E.M.K. and Beckin, C. and Hassan, L. and Hogg, G. (2007) Intending to be ethical: An examination of consumer choice in sweatshop avoidance. Advances in Consumer Research, 34. pp. 31-38. ISSN 0098-9258

Hassan, L.M. and Walsh, G. and Shiu, E.M.K. and Hastings, G. and Harris, F. (2007) Modeling persuasion in social advertising: a study of responsible thinking in anti-smoking promotion in eight Eastern EU (European Union) member states. Journal of Advertising, 36 (2). ISSN 0091-3367

Walsh, G. and Hassan, L.M. and Shiu, E.M.K. and Hastings, G. (2007) Profiling the target audience of a social marketing campaign: a cluster analysis approach. In: To be assertained, 1900-01-01.

Shiu, E.M.K. and Hassan, L.M. and Thomson, J.A. and Shaw, D. (2007) An empirical examination of the extended model of goal directed behaviour: assessing the role of behavioural desire. In: UNSPECIFIED.

Grant, Ian C. and Hassan, Louise M. and Hastings, Gerard B. and Mackintosh, Anne Marie and Eadie, Douglas, Cancer Research UK (Funder) (2007) The influence of branding on adolescent smoking behaviour: exploring the mediating role of image and attitudes. International Journal of Nonprofit and Voluntary Sector Marketing, 13 (3). pp. 1-11.

Thomson, J.A. and Hassan, L.M. and Shiu, E.M.K. and Shaw, D. (2006) Enacting risk reduction: An examination of the volitional stages of smoking cessation within Scotland. International Journal of Consumer Studies, 30 (3). pp. 256-270. ISSN 1470-6423

Shaw, Deirdre and Hogg, Gillian and Wilson, Elaine and Shiu, Edward and Hassan, Louise (2006) Fashion victim : the impact of fair trade concerns on clothing choice. Journal of Strategic Marketing, 14 (4). pp. 427-440. ISSN 0965-254X

Shiu, E.M.K. and Hassan, L.M. and Shaw, D. and Thomson, J.A. (2006) An application of the extended model of goal directed behaviour within social marketing: nicotine replacement therapy as a method of smoking cessation. In: To be assertained, 1900-01-01.

Shaw, D. and Shiu, E.M.K. and Bekin, C. and Hassan, L.M. and Hogg, G.M. and Wilson, E.M. (2006) An examination of the volitional stages in consumer decisions. In: To be assertained, 1900-01-01.

Ozcaglar-Toulouse, N. and Hassan, L.M. and Shiu, E.M.K. and Shaw, D.; (2005) Understanding ethical consumer decision-making: comparing and contrasting france and the UK. In: Marketing : Building Business, Shaping Society, 2005 Academy of Marketing Conference. Dublin Institute of Technology Faculty of Business, Dublin, Republic of Ireland. ISBN 1905824009

Hogg, G. and Shaw, D. and Hassan, L.M. and Shiu, E.M.K. and Wilson, E.M.; (2004) Fashion victim: the impact of sweatshop concerns on clothing choice. In: Proceedings of the 33rd EMAC Conference: Worldwide Marketing? University of Murcia, Murcia, Spain. ISBN 8483714647

Shiu, E.M.K. and Hassan, L.M. and Shaw, D.; (2004) Modelling values in ethical consumer decision-making. In: Virtue in Marketing: Proceedings of the Academy of Marketing Conference. University of Gloucestershire Business School, Cheltenham, United Kingdom. ISBN 1861741480

Shiu, E.M.K. and Hassan, L.M. (2003) Dodo or phoenix: the contribution of subjective well-being (SWB) and healthy lifestyle (HLS) to the theory of planned behaviour. In: 32nd EMAC Conference, 2003-05-20 - 2003-05-23.

Shaw, D. and Grehan, E. and Hassan, L.M. and Shiu, E.M.K.; Tynan, A.C., ed. (2002) Ethical consumer choice - an exploration of values. In: Academy of Marketing annual conference, University of Nottingham 2-5 July 2002. Academy of Marketing, Nottingham, United Kingdom. ISBN 0853581142

Shiu, E.M.K. and Hassan, L.M.; (2002) A critical comparison of the use of multiple regression and structural equation modelling applied to the theory of planned behaviour. In: Marketing in a changing world : scope, opportunities and challenges: Proceedings of the 31st EMAC Conference. University of Minho. ISBN 9728755007