Picture child's feet next to pens, pencils and paper

Open Access research that is helping to improve educational outcomes for children

Strathprints makes available scholarly Open Access content by researchers in the School of Education, including those researching educational and social practices in curricular subjects. Research in this area seeks to understand the complex influences that increase curricula capacity and engagement by studying how curriculum practices relate to cultural, intellectual and social practices in and out of schools and nurseries.

Research at the School of Education also spans a number of other areas, including inclusive pedagogy, philosophy of education, health and wellbeing within health-related aspects of education (e.g. physical education and sport pedagogy, autism and technology, counselling education, and pedagogies for mental and emotional health), languages education, and other areas.

Explore Open Access education research. Or explore all of Strathclyde's Open Access research...

The influence of branding on adolescent smoking behaviour: exploring the mediating role of image and attitudes

Grant, Ian C. and Hassan, Louise M. and Hastings, Gerard B. and Mackintosh, Anne Marie and Eadie, Douglas, Cancer Research UK (Funder) (2007) The influence of branding on adolescent smoking behaviour: exploring the mediating role of image and attitudes. International Journal of Nonprofit and Voluntary Sector Marketing, 13 (3). pp. 1-11.

Full text not available in this repository. Request a copy from the Strathclyde author

Abstract

This study investigates the continuing effects of tobacco marketing communications in a post advertising era, focusing on the constructs of brand awareness, brand image, attitude formation and intention to smoke by adolescents. A conceptual model is presented, based on 926 respondents from a UK wide study, to assess brand-related interrelationships and influences of peers on adolescents' attitudes toward smoking and intention to smoke. Results show the strong influence of branding on both attitude and intention, and have implications for government anti-smoking policies specifically in regard to generic packaging and point of sale displays.