Browse by Author or creator

Article

Harker, Michael and Hynes, Niki and Caemmerer, Barbara (2015) Management education by the French Grandes Ecoles de Commerce. Academy of Management Learning and Education. ISSN 1537-260X (In Press)

Caemmerer, Barbara and Wilson, Alan (2011) An exploration of the service orientation discrepancy phenomenon in the public sector. Services Industries Journal, 31 (3). pp. 355-370. ISSN 0264-2069

Caemmerer, B. and Wilson, A.M. (2010) Customer feedback mechanisms and organisational learning in service operations. International Journal of Operations and Production Management, 30 (3). pp. 288-311. ISSN 0144-3577

Caemmerer, B. and Banerjee, M. (2009) Understanding service relationship management in the private and the public sector. Journal of Relationship Marketing, 8 (1). pp. 68-79. ISSN 1533-2667

Caemmerer, B. (2009) The planning and implementation of integrated marketing communications. Marketing Intelligence and Planning, 27 (4). pp. 524-538. ISSN 0263-4503

Evanschitzky, Heiner and Iyer, Gopalkrishnan R. and Caemmerer, Barbara (2008) Dimensions of satisfaction in retail settings : a research note. Journal of Relationship Marketing, 7 (3). pp. 275-285. ISSN 1533-2667

Book Section

Caemmerer, B.; Armstrong, G. and Kotler, P. and Harker, M.J. and Brennan, R., eds. (2009) Case study - Renault: how a sausage, a sushi roll, a crispbread and a baguette may have affected car sales in Europe. In: Marketing: An Introduction. FTE UK, United Kingdom. ISBN 978-0-2737-1395-1

Caemmerer, Barbara; Armstrong, Gary and Kotler, Philip and Harker, Michael John and Brennan, Ross, eds. (2009) Renault: how a sausage, a sushi roll, a crispbread and a baguette may have affected car sales in Europe. In: Marketing: An Introduction. Financial Times Prentice Hall, Harlow, England, pp. 396-398. ISBN 0273713957; 9780273713951

Caemmerer, B.; (2009) Renault: how a sausage, a sushi roll, a crispbread and a baguette have affected car sales in europe. In: Marketing: An Introduction, European Edition. Pearson.

Conference or Workshop Item

Caemmerer, Barbara and Brock, Christian and Evanschitzky, Heiner and Alexander, Matthew (2016) Public service satisfaction, citizen trust and participation. In: World Marketing Congress, 2016-07-19 - 2016-07-23, IESEG School of Management.

Harker, Michael and Caemmerer, Barbara and Hynes, Niki (2013) French Marketing Education. In: UNSPECIFIED.

Caemmerer, B. and Evanschitzky, H. (2010) Roads to customer performance: investing wisely in the service-profit chain. In: 2010 AMA Winter Marketing Educators' Conference, 2010-02-19 - 2010-02-22.

Caemmerer, B. (2010) Solution orientation: theoretical frameworks, practical applications and challenges. In: Academy of Marketing Science, 2010-05-26 - 2010-05-29.

Caemmerer, B. and Wilson, A.M. (2009) Contribution of user feedback mechanisms to organisational learning. In: 38th European Marketing Academy Conference (EMAC), 2009-05-26 - 2009-05-29.

Caemmerer, B. and Centeno, E. and Marck, M.J. (2009) The development of internal trust in service branding: a comparison of large organisations and SMEs. In: 14th Biennial World Marketing Congress, 2009-07-22 - 2009-07-25.

Caemmerer, B. and Marck, M. (2009) The impact of isomorphic pressures on the development of organisational service orientation in public services. In: Australian and New Zealand Marketing Academy, 2009-11-30 - 2009-12-02.

Caemmerer, B. and Banerjee, M. (2008) Intersectoral isomorphism - the assimilating service orientation of public and private sector organisations. In: 37th EMAC Conference Marketing Landscapes: A Pause for Thought, 2008-05-27 - 2008-05-30.

Caemmerer, B. and Wilson, A.M. (2007) The development of an externally driven organisational service orientation in the public sector. In: European Marketing Association Conference, 2007-05-22 - 2007-05-25.

Caemmerer, Barbara and Wilson, Alan (2007) An evaluation of customer feedback mechanisms in the public sector. In: British Academy of Management Conference 2007, 2007-09-10 - 2007-09-13.

Caemmerer, Barbara and Wilson, Alan (2007) An investigation into the service orientation discrepancy phenomenon in a public sector setting. In: Academy of Marketing Conference, 2007-07-03 - 2007-07-06.

Wilson, A.M. and Caemmerer, B. (2005) Managing customer satisfaction surveys and effective service management. In: UNSPECIFIED.

Monograph

Caemmerer, B. (2009) Culture change, institute of customer service. Other. UNSPECIFIED.

Caemmerer, B. (2005) The development of service orientation, Scottish enterprise. Other. UNSPECIFIED.