Browse by Journal or other publication
2022
Rathnayake, Dilan Tharindu and Tonner, Andrea and Eckler, Petya (2022) Social media influencers as human brands : insights from an analysis of a mega-influencer follower-generated hashtag network on Instagram. In: Academy of Marketing Conference, 2022-07-05 - 2022-07-07, University of Huddersfield.
2008
Tonner, A. (2008) Celebrity chefs as brand and their cookbooks as marketing communication. In: Academy of Marketing Conference, 2008-07-08 - 2008-07-10. (Unpublished)
2007
Caemmerer, Barbara and Wilson, Alan (2007) An investigation into the service orientation discrepancy phenomenon in a public sector setting. In: Academy of Marketing Conference, 2007-07-03 - 2007-07-06.
2003
Horne, S. and Hewer, P.A. and Kerr, K. (2003) Determining customer needs for living skills and the impact of these needs on services design. In: Academy of Marketing Conference, 1900-01-01.