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Caemmerer, Barbara and Brock, Christian and Evanschitzky, Heiner and Alexander, Matthew (2016) Public service satisfaction, citizen trust and participation. In: World Marketing Congress, 2016-07-19 - 2016-07-23, IESEG School of Management.

Harker, Michael and Hynes, Niki and Caemmerer, Barbara (2015) Management education by the French Grandes Ecoles de Commerce. Academy of Management Learning and Education. ISSN 1537-260X (In Press)

Harker, Michael and Caemmerer, Barbara and Hynes, Niki (2013) French Marketing Education. In: UNSPECIFIED.

Caemmerer, Barbara and Wilson, Alan (2011) An exploration of the service orientation discrepancy phenomenon in the public sector. Services Industries Journal, 31 (3). pp. 355-370. ISSN 0264-2069

Caemmerer, B. and Evanschitzky, H. (2010) Roads to customer performance: investing wisely in the service-profit chain. In: 2010 AMA Winter Marketing Educators' Conference, 2010-02-19 - 2010-02-22.

Caemmerer, B. and Wilson, A.M. (2010) Customer feedback mechanisms and organisational learning in service operations. International Journal of Operations and Production Management, 30 (3). pp. 288-311. ISSN 0144-3577

Caemmerer, B. (2010) Solution orientation: theoretical frameworks, practical applications and challenges. In: Academy of Marketing Science, 2010-05-26 - 2010-05-29.

Caemmerer, B. and Wilson, A.M. (2009) Contribution of user feedback mechanisms to organisational learning. In: 38th European Marketing Academy Conference (EMAC), 2009-05-26 - 2009-05-29.

Caemmerer, B.; Armstrong, G. and Kotler, P. and Harker, M.J. and Brennan, R., eds. (2009) Case study - Renault: how a sausage, a sushi roll, a crispbread and a baguette may have affected car sales in Europe. In: Marketing: An Introduction. FTE UK, United Kingdom. ISBN 978-0-2737-1395-1

Caemmerer, Barbara; Armstrong, Gary and Kotler, Philip and Harker, Michael John and Brennan, Ross, eds. (2009) Renault: how a sausage, a sushi roll, a crispbread and a baguette may have affected car sales in Europe. In: Marketing: An Introduction. Financial Times Prentice Hall, Harlow, England, pp. 396-398. ISBN 0273713957; 9780273713951

Caemmerer, B. (2009) Culture change, institute of customer service. Other. UNSPECIFIED.

Caemmerer, B.; (2009) Renault: how a sausage, a sushi roll, a crispbread and a baguette have affected car sales in europe. In: Marketing: An Introduction, European Edition. Pearson.

Caemmerer, B. and Banerjee, M. (2009) Understanding service relationship management in the private and the public sector. Journal of Relationship Marketing, 8 (1). pp. 68-79. ISSN 1533-2667

Caemmerer, B. and Centeno, E. and Marck, M.J. (2009) The development of internal trust in service branding: a comparison of large organisations and SMEs. In: 14th Biennial World Marketing Congress, 2009-07-22 - 2009-07-25.

Caemmerer, B. and Marck, M. (2009) The impact of isomorphic pressures on the development of organisational service orientation in public services. In: Australian and New Zealand Marketing Academy, 2009-11-30 - 2009-12-02.

Caemmerer, B. (2009) The planning and implementation of integrated marketing communications. Marketing Intelligence and Planning, 27 (4). pp. 524-538. ISSN 0263-4503

Evanschitzky, Heiner and Iyer, Gopalkrishnan R. and Caemmerer, Barbara (2008) Dimensions of satisfaction in retail settings : a research note. Journal of Relationship Marketing, 7 (3). pp. 275-285. ISSN 1533-2667

Caemmerer, B. and Banerjee, M. (2008) Intersectoral isomorphism - the assimilating service orientation of public and private sector organisations. In: 37th EMAC Conference Marketing Landscapes: A Pause for Thought, 2008-05-27 - 2008-05-30.

Caemmerer, B. and Wilson, A.M. (2007) The development of an externally driven organisational service orientation in the public sector. In: European Marketing Association Conference, 2007-05-22 - 2007-05-25.

Caemmerer, Barbara and Wilson, Alan (2007) An evaluation of customer feedback mechanisms in the public sector. In: British Academy of Management Conference 2007, 2007-09-10 - 2007-09-13.

Caemmerer, Barbara and Wilson, Alan (2007) An investigation into the service orientation discrepancy phenomenon in a public sector setting. In: Academy of Marketing Conference, 2007-07-03 - 2007-07-06.

Wilson, A.M. and Caemmerer, B. (2005) Managing customer satisfaction surveys and effective service management. In: UNSPECIFIED.

Caemmerer, B. (2005) The development of service orientation, Scottish enterprise. Other. UNSPECIFIED.