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EPRC is a leading institute in Europe for comparative research on public policy, with a particular focus on regional development policies. Spanning 30 European countries, EPRC research programmes have a strong emphasis on applied research and knowledge exchange, including the provision of policy advice to EU institutions and national and sub-national government authorities throughout Europe.

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Roads to customer performance: investing wisely in the service-profit chain

Caemmerer, B. and Evanschitzky, H. (2010) Roads to customer performance: investing wisely in the service-profit chain. In: 2010 AMA Winter Marketing Educators' Conference, 2010-02-19 - 2010-02-22.

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Abstract

This paper looks at the ways in which investing in the service-profit chain may affect customer performance.

Item type:	Conference or Workshop Item (Paper)
ID code:	16569
Keywords:	customer performance, service-profit chain, marketing, Social Sciences (General)
Subjects:	Social Sciences > Social Sciences (General)
Department:	Strathclyde Business School > Marketing
Depositing user:	Mrs Jan Whiteford
Date deposited:	22 Feb 2010 14:40
Last modified:	12 Jul 2017 00:12
Related URLs:	Event
URI:	https://strathprints.strath.ac.uk/id/eprint/16569
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