Roads to customer performance: investing wisely in the service-profit chain
Caemmerer, B. and Evanschitzky, H. (2010) Roads to customer performance: investing wisely in the service-profit chain. In: 2010 AMA Winter Marketing Educators' Conference, 2010-02-19 - 2010-02-22.
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This paper looks at the ways in which investing in the service-profit chain may affect customer performance.
| Author(s): | Caemmerer, B. and Evanschitzky, H. | Item type: | Conference or Workshop Item(Paper) |
|---|---|
| ID code: | 16569 |
| Keywords: | customer performance, service-profit chain, marketing, Social Sciences (General) |
| Subjects: | Social Sciences > Social Sciences (General) |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Mrs Jan Whiteford |
| Date deposited: | 22 Feb 2010 14:40 |
| Last modified: | 07 Oct 2019 04:08 |
| Related URLs: | |
| URI: | https://strathprints.strath.ac.uk/id/eprint/16569 |
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