Roads to customer performance: investing wisely in the service-profit chain

Caemmerer, B. and Evanschitzky, H. (2010) Roads to customer performance: investing wisely in the service-profit chain. In: 2010 AMA Winter Marketing Educators' Conference, 2010-02-19 - 2010-02-22.

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Abstract

This paper looks at the ways in which investing in the service-profit chain may affect customer performance.

Creators(s): Caemmerer, B. and Evanschitzky, H.;
Item type:Conference or Workshop Item(Paper)
ID code:16569
Keywords:customer performance, service-profit chain, marketing, Social Sciences (General)
Subjects:Social Sciences > Social Sciences (General)
Department:Strathclyde Business School > Marketing
Depositing user: Mrs Jan Whiteford
Date deposited:22 Feb 2010 14:40
Last modified:03 Jan 2021 02:50
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URI:https://strathprints.strath.ac.uk/id/eprint/16569
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