Roads to customer performance: investing wisely in the service-profit chain

Caemmerer, B. and Evanschitzky, H. (2010) Roads to customer performance: investing wisely in the service-profit chain. In: 2010 AMA Winter Marketing Educators' Conference, 2010-02-19 - 2010-02-22.

Abstract

This paper looks at the ways in which investing in the service-profit chain may affect customer performance.

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	16569
  Dates:	Date Event February 2010 Published
  Subjects:	Social Sciences > Social Sciences (General)
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Mrs Jan Whiteford
  Date deposited:	22 Feb 2010 14:40
  Last modified:	09 Apr 2024 05:24
  Related URLs:	Event
  URI:	https://strathprints.strath.ac.uk/id/eprint/16569