Contribution of user feedback mechanisms to organisational learning

Caemmerer, B. and Wilson, A.M. (2009) Contribution of user feedback mechanisms to organisational learning. In: 38th European Marketing Academy Conference (EMAC), 2009-05-26 - 2009-05-29.

Full text not available in this repository.Request a copy from the Strathclyde author

Abstract

Conference paper discussing the contribution user feedback mechanisms make to organisational learning.