Contribution of user feedback mechanisms to organisational learning

Caemmerer, B. and Wilson, A.M. (2009) Contribution of user feedback mechanisms to organisational learning. In: 38th European Marketing Academy Conference (EMAC), 2009-05-26 - 2009-05-29.

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Abstract

Conference paper discussing the contribution user feedback mechanisms make to organisational learning.

Creators(s): Caemmerer, B. and Wilson, A.M. ORCID logoORCID: https://orcid.org/0000-0002-5491-1876;
Item type:Conference or Workshop Item(Paper)
ID code:15746
Keywords:user feedback mechanisms, organisational learning, organizational learning, Marketing. Distribution of products, Social Sciences (General)
Subjects:Social Sciences > Commerce > Marketing. Distribution of products
Social Sciences > Social Sciences (General)
Department:Strathclyde Business School > Marketing
Depositing user: Mrs Jan Whiteford
Date deposited:03 Mar 2010 19:30
Last modified:03 Mar 2021 02:27
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URI:https://strathprints.strath.ac.uk/id/eprint/15746
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