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International Open Access Week! Discover open research knowledge at Strathprints...

25-31 October is International Open Access Week 2021, the theme of which is 'Building Structural Equity' into open knowledge, aligning closely with UNESCO's recently released Recommendation on Open Science.

The Strathprints repository provides a digital archive of University of Strathclyde research outputs. Up to 95% of University of Strathclyde research content published since 2015, such as papers and articles, is available from this repository as Open Access thereby supporting equity in open knowledge - and the team supporting open initiatives at Strathclyde is working tirelessly to make even more content open! Explore recent Open Access research content by world leading researchers across science, engineering, business, social sciences and humanities disciplines.

Or explore all Open Access research content...

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Group by: Publication Date | Item type | No Grouping
Jump to: 2019 | 2017 | 2016 | 2015 | 2009
Number of items: 7.

2019

Marck, Michael and Gordon, Tess and Ennis, Sean and Radon, Anita; (2019) How storytelling impacts branding for craft beer. In: Winds of Change. Australian and New Zealand Marketing Academy, NZL.

Ennis, Sean and Marck, Michael and Paul, Calum and Radon, Anita; Richard, James E and Kadirov, Djavlonbek, eds. (2019) Social sponsorships in sport : context and potential. In: ANZMAC 2019 : Winds of Change. Victoria University of Wellington, Wellington, NZ, pp. 891-894.

2017

Marck, Michael and Ennis, Sean and Caemmerer, Barbara; Robinson, Linda and Brennan, Linda and Reid, Mike, eds. (2017) Uncovering electronic cigarette shops 'retail kinship' strategies. In: ANZMAC 2017 : Marketing for Impact. RMIT University, Melbourne, pp. 649-652.

2016

Marck, M. and Ennis, S. and Caemmerer, B.; Fortin, David and Ozanne, Lucie K., eds. (2016) "My favourite beers to brew, PiƱa-Colada and Blonde-Voyage" : meet the Scottish micro-craft brewers. In: ANZMAC 2016. Australian and New Zealand Marketing Academy, NZL, pp. 944-950. ISBN 9780473376604

2015

Marck, Michael and Ennis, Sean and Casey, Bruce; Sinha, Ashish and Cadeaux, Jack and Bucic, Tania, eds. (2015) Investigating the retailing strategies of vape-shops in the UK. In: ANZMAC Conference Proceedings 2015. ANZMAC, Sydney.

2009

Caemmerer, B. and Centeno, E. and Marck, M.J. (2009) The development of internal trust in service branding: a comparison of large organisations and SMEs. In: 14th Biennial World Marketing Congress, 2009-07-22 - 2009-07-25.

Caemmerer, B. and Marck, M. (2009) The impact of isomorphic pressures on the development of organisational service orientation in public services. In: Australian and New Zealand Marketing Academy, 2009-11-30 - 2009-12-02.

This list was generated on Sat Oct 16 07:59:32 2021 BST.