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Open Access research that explores socio-technical phenomena & evolving information systems & behaviours...

Strathprints makes available scholarly Open Access content by researchers within the Department of Computer & Information Sciences working as part of the Strathclyde iSchool Research Group (SiRG). The SiRG specialises in understanding how people search for information and explores interactive search tools that support their information seeking and retrieval tasks. This research work also includes investigations into information behaviour, how users engage with information and the legal and ethical issues arising from information use.

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Number of items: 7.

Marck, Michael and Gordon, Tess and Ennis, Sean and Radon, Anita; (2019) How storytelling impacts branding for craft beer. In: Winds of Change. Australian and New Zealand Marketing Academy, NZL.

Ennis, Sean and Marck, Michael and Paul, Calum and Radon, Anita; Richard, James E and Kadirov, Djavlonbek, eds. (2019) Social sponsorships in sport : context and potential. In: ANZMAC 2019 : Winds of Change. Victoria University of Wellington, Wellington, NZ, pp. 891-894.

Marck, Michael and Ennis, Sean and Caemmerer, Barbara; Robinson, Linda and Brennan, Linda and Reid, Mike, eds. (2017) Uncovering electronic cigarette shops 'retail kinship' strategies. In: ANZMAC 2017 : Marketing for Impact. RMIT University, Melbourne, pp. 649-652.

Marck, M. and Ennis, S. and Caemmerer, B.; Fortin, David and Ozanne, Lucie K., eds. (2016) "My favourite beers to brew, PiƱa-Colada and Blonde-Voyage" : meet the Scottish micro-craft brewers. In: ANZMAC 2016. Australian and New Zealand Marketing Academy, NZL, pp. 944-950. ISBN 9780473376604

Marck, Michael and Ennis, Sean and Casey, Bruce; Sinha, Ashish and Cadeaux, Jack and Bucic, Tania, eds. (2015) Investigating the retailing strategies of vape-shops in the UK. In: ANZMAC Conference Proceedings 2015. ANZMAC, Sydney.

Caemmerer, B. and Centeno, E. and Marck, M.J. (2009) The development of internal trust in service branding: a comparison of large organisations and SMEs. In: 14th Biennial World Marketing Congress, 2009-07-22 - 2009-07-25.

Caemmerer, B. and Marck, M. (2009) The impact of isomorphic pressures on the development of organisational service orientation in public services. In: Australian and New Zealand Marketing Academy, 2009-11-30 - 2009-12-02.

This list was generated on Mon Feb 24 00:35:32 2020 GMT.