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Article

Blut, Markus and Evanschitzky, Heiner and Backhaus, Christof and Rudd, John and Marck, Michael (2016) Securing business-to-business relationships : the impact of switching costs. Industrial Marketing Management, 52. pp. 82-90. ISSN 0019-8501

Book Section

Marck, Michael and Gordon, Tess and Ennis, Sean and Radon, Anita; (2019) How storytelling impacts branding for craft beer. In: Winds of Change. Australian and New Zealand Marketing Academy, NZL.

Ennis, Sean and Marck, Michael and Paul, Calum and Radon, Anita; Richard, James E and Kadirov, Djavlonbek, eds. (2019) Social sponsorships in sport : context and potential. In: ANZMAC 2019 : Winds of Change. Victoria University of Wellington, Wellington, NZ, pp. 891-894.

Marck, Michael and Ennis, Sean and Caemmerer, Barbara; Robinson, Linda and Brennan, Linda and Reid, Mike, eds. (2017) Uncovering electronic cigarette shops 'retail kinship' strategies. In: ANZMAC 2017 : Marketing for Impact. RMIT University, Melbourne, pp. 649-652.

Marck, M. and Ennis, S. and Caemmerer, B.; Fortin, David and Ozanne, Lucie K., eds. (2016) "My favourite beers to brew, Piña-Colada and Blonde-Voyage" : meet the Scottish micro-craft brewers. In: ANZMAC 2016. Australian and New Zealand Marketing Academy, NZL, pp. 944-950. ISBN 9780473376604

Marck, Michael and Ennis, Sean and Casey, Bruce; Sinha, Ashish and Cadeaux, Jack and Bucic, Tania, eds. (2015) Investigating the retailing strategies of vape-shops in the UK. In: ANZMAC Conference Proceedings 2015. ANZMAC, Sydney.

Conference or Workshop Item

Caemmerer, B. and Centeno, E. and Marck, M.J. (2009) The development of internal trust in service branding: a comparison of large organisations and SMEs. In: 14th Biennial World Marketing Congress, 2009-07-22 - 2009-07-25.

Caemmerer, B. and Marck, M. (2009) The impact of isomorphic pressures on the development of organisational service orientation in public services. In: Australian and New Zealand Marketing Academy, 2009-11-30 - 2009-12-02.