Intersectoral isomorphism - the assimilating service orientation of public and private sector organisations

Caemmerer, B. and Banerjee, M. (2008) Intersectoral isomorphism - the assimilating service orientation of public and private sector organisations. In: 37th EMAC Conference Marketing Landscapes: A Pause for Thought, 2008-05-27 - 2008-05-30.

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Abstract

This paper examines the the assimilating service orientation of public and private sector organisations.