Intersectoral isomorphism - the assimilating service orientation of public and private sector organisations

Caemmerer, B. and Banerjee, M. (2008) Intersectoral isomorphism - the assimilating service orientation of public and private sector organisations. In: 37th EMAC Conference Marketing Landscapes: A Pause for Thought, 2008-05-27 - 2008-05-30.

Abstract

This paper examines the the assimilating service orientation of public and private sector organisations.

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	9438
  Dates:	Date Event 2008 Published
  Keywords:	inter-sectoral isomorphism, assimilating service orientation, public sector, private sector, organisations, Marketing. Distribution of products
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	23 Mar 2010 11:35
  Last modified:	18 Jan 2023 12:58
  Related URLs:	Event Related item
  URI:	https://strathprints.strath.ac.uk/id/eprint/9438