Browse by Journal or other publication

2016

Wilson, Alan (2016) Book review: How brands grow : part two, by Jenni Romaniuk and Byron Sharp. [Review]

2015

Wilson, Alan (2015) Online Panel Research : A Data Quality Perspective. [Review]

2014

Wilson, Alan (2014) Book review : Ethnography and Virtual Worlds: A Handbook of Method, by Tom Boellstorff, Bonnie Nardi, Celia Pearce and T.L. Taylor. [Review]

Wilson, Alan (2014) Book review : Michael Fisher, Martin Abbott and Kalle Lyytinen – The power of customer misbehaviour: drive growth and innovation by learning from your customers. [Review]

Alexander, Matthew (2014) Book review : Ethics in Qualitative Research (2nd Ed) Edited by TIna Miller, Maxine Birch, Melanie Mauther and Julie Jessop. [Review]

2013

Wilson, Alan (2013) Meta-luxury : brands and the culture of excellence by Manfredi Ricca. [Review]

2012

Jafari, Aliakbar (2012) Book Review: 'The Halal Frontier: muslim consumers in a globalized market' by Johan Fischer. [Review]

Katsaridou, I. (2012) Sensory marketing : research on the sensuality of products. [Review]

Hamilton, K. (2012) Understanding children as consumers. [Review]

Wilson, Alan (2012) The business of influence by Philip Sheldrake. [Review]

2011

Wilson, Alan (2011) The Handbook of Online and Social Media Research. [Review]

Fierro, J. and Wilson, A.M. (2011) Qualitative data analysis software : Will it ever become mainstream? Evidence from Spain. International Journal of Market Research, 53 (1). ISSN 0025-3618

Wilson, Alan (2011) How brands grow : what marketers don't know - Byron Shar[. [Review]

2010

Wilson, Alan (2010) From prime time to my time : audience measurement in the digital age. [Review]

Wilson, Alan (2010) Grown up digital : how the net generation is changing the world. [Review]

Wilson, Alan (2010) Throwing sheep in the boardroom : how online social networking will transform your life, work and world. [Review]

2009

Hamilton, K.L. (2009) Consumer kids: how big business is grooming our children for profit. International Journal of Market Research, 51 (5). pp. 709-710. ISSN 0025-3618

Wilson, A.M. (2009) Marketing research: critical perspectives on business and management. International Journal of Market Research, 51 (6). p. 843. ISSN 0025-3618

Tagg, S.K. (2009) Book reveiw: Doing conversation, discourse and document analysis. International Journal of Market Research, 51 (3). pp. 428-429. ISSN 0025-3618

2008

Hamill, J. and Stevenson, Alan (2008) Book review: Get to the top on google. International Journal of Market Research, 50 (6). pp. 843-844. ISSN 0025-3618

Wilson, A.M. (2008) Esomar market research handbook. International Journal of Market Research, 50 (4). pp. 559-560. ISSN 0025-3618

Grant, I. and Crosier, Keith (2008) Marketing in the era of accountability. [Review]

Wilson, Alan (2008) Review of ESOMAR market research handbook 5th Edition. [Review]

2007

Wilson, Alan (2007) Ethnography for Marketers: A Guide to Consumer Immersion. [Review]

2004

Ibeh, K.I.N. and Brock, J.U. (2004) Conducting survey research among organisational populations in developing countries: can the drop and collect technique make a difference? International Journal of Market Research, 46 (3). pp. 375-373.

2002

Wilson, A.M. (2002) Attitudes towards customer satisfaction measurment in the retail sector. International Journal of Market Research, 44 (2). pp. 213-222. ISSN 0025-3618