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Discover open research at Strathprints as part of International Open Access Week!

23-29 October 2017 is International Open Access Week. The Strathprints institutional repository is a digital archive of Open Access research outputs, all produced by University of Strathclyde researchers.

Explore recent world leading Open Access research content this Open Access Week from across Strathclyde's many research active faculties: Engineering, Science, Humanities, Arts & Social Sciences and Strathclyde Business School.

Explore all Strathclyde Open Access research outputs...

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Number of items: 26.

Wilson, Alan (2016) Book review: How brands grow : part two, by Jenni Romaniuk and Byron Sharp. [Review]

Wilson, Alan (2015) Online Panel Research : A Data Quality Perspective. [Review]

Wilson, Alan (2014) Book review : Ethnography and Virtual Worlds: A Handbook of Method, by Tom Boellstorff, Bonnie Nardi, Celia Pearce and T.L. Taylor. [Review]

Wilson, Alan (2014) Book review : Michael Fisher, Martin Abbott and Kalle Lyytinen – The power of customer misbehaviour: drive growth and innovation by learning from your customers. [Review]

Alexander, Matthew (2014) Book review : Ethics in Qualitative Research (2nd Ed) Edited by TIna Miller, Maxine Birch, Melanie Mauther and Julie Jessop. [Review]

Wilson, Alan (2013) Meta-luxury : brands and the culture of excellence by Manfredi Ricca. [Review]

Jafari, Aliakbar (2012) Book Review: 'The Halal Frontier: muslim consumers in a globalized market' by Johan Fischer. [Review]

Katsaridou, I. (2012) Sensory marketing : research on the sensuality of products. [Review]

Hamilton, K. (2012) Understanding children as consumers. [Review]

Wilson, Alan (2012) The business of influence by Philip Sheldrake. [Review]

Fierro, J. and Wilson, A.M. (2011) Qualitative data analysis software : Will it ever become mainstream? Evidence from Spain. International Journal of Market Research, 53 (1). ISSN 0025-3618

Wilson, Alan (2011) How brands grow : what marketers don't know - Byron Shar[. [Review]

Wilson, Alan (2011) The Handbook of Online and Social Media Research. [Review]

Wilson, Alan (2010) From prime time to my time : audience measurement in the digital age. [Review]

Wilson, Alan (2010) Grown up digital : how the net generation is changing the world. [Review]

Wilson, Alan (2010) Throwing sheep in the boardroom : how online social networking will transform your life, work and world. [Review]

Hamilton, K.L. (2009) Consumer kids: how big business is grooming our children for profit. International Journal of Market Research, 51 (5). pp. 709-710. ISSN 0025-3618

Wilson, A.M. (2009) Marketing research: critical perspectives on business and management. International Journal of Market Research, 51 (6). p. 843. ISSN 0025-3618

Tagg, S.K. (2009) Book reveiw: Doing conversation, discourse and document analysis. International Journal of Market Research, 51 (3). pp. 428-429. ISSN 0025-3618

Hamill, J. and Stevenson, Alan (2008) Book review: Get to the top on google. International Journal of Market Research, 50 (6). pp. 843-844. ISSN 0025-3618

Wilson, A.M. (2008) Esomar market research handbook. International Journal of Market Research, 50 (4). pp. 559-560. ISSN 0025-3618

Grant, I. and Crosier, Keith (2008) Marketing in the era of accountability. [Review]

Wilson, Alan (2008) Review of ESOMAR market research handbook 5th Edition. [Review]

Wilson, Alan (2007) Ethnography for Marketers: A Guide to Consumer Immersion. [Review]

Ibeh, K.I.N. and Brock, J.U. (2004) Conducting survey research among organisational populations in developing countries: can the drop and collect technique make a difference? International Journal of Market Research, 46 (3). pp. 375-373.

Wilson, A.M. (2002) Attitudes towards customer satisfaction measurment in the retail sector. International Journal of Market Research, 44 (2). pp. 213-222. ISSN 0025-3618

This list was generated on Wed Oct 18 16:09:32 2017 BST.