Consumer kids: how big business is grooming our children for profit

Hamilton, K.L. (2009) Consumer kids: how big business is grooming our children for profit. International Journal of Market Research, 51 (5). pp. 709-710. ISSN 0025-3618 (http://dx.doi.org/10.2501/S1470785309200906)

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Abstract

This article is a book review of 'Consumer kids: how big business is grooming our children for profit' Ed Mayo and Agnes Nairn, Constable, 2009