Online Panel Research : A Data Quality Perspective

Wilson, Alan (2015) Online Panel Research : A Data Quality Perspective. [Review]

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Official URL: https://doi.org/10.2501/IJMR-2015-010

Abstract

A review of "Online Panel Research : A Data Quality Perspective", Ed. Mario Callegaro, Reg Baker, Jelke Bethlehem, Anja S. Goritz, Jon A. Krosnick and Paul J. Lavrakas. Wiley, 2014. ISBN: 9781119941774.

Author(s):	Wilson, Alan ORCID: https://orcid.org/0000-0002-5491-1876
Item type:	Review
ID code:	52232
Keywords:	survey data, online panels, data quality, Marketing. Distribution of products, Marketing
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
Department:	Strathclyde Business School > Marketing
Depositing user:	Pure Administrator
Date deposited:	13 Mar 2015 15:58
Last modified:	16 Jan 2020 03:37
Related URLs:	Journal or Publication
URI:	https://strathprints.strath.ac.uk/id/eprint/52232
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