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Sensory marketing : research on the sensuality of products

Katsaridou, I. (2012) Sensory marketing : research on the sensuality of products. [Review]

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Abstract

In this book review, Illiana Katsaridou looks at "Sensory Marketing", a presentation of evidence on the importance, interpretations, effects, implications and limitations of sensory marketing. The book is split into sections, each addressing one of the five human senses plus a review of the future implications of sensory marketing. The authors affirm that the aim of the books is not to provide exhaustive research on the senses but to inspire the generation of a course for study. Overall, Katsaridou considers the most intriguing aspect of the book resides in the presentation of insights on the various functions of the senses, which even though they may be self-evident, may even so be overlooked.

Item type: Review
ID code: 40176
Keywords: sensory marketing, sensuality, products, book review, Marketing. Distribution of products, Economics and Econometrics, Business and International Management, Marketing
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Depositing user: Pure Administrator
Date deposited: 22 Jun 2012 11:29
Last modified: 30 Jan 2019 08:57
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URI: https://strathprints.strath.ac.uk/id/eprint/40176
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