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Open Access research with a European policy impact...

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EPRC is a leading institute in Europe for comparative research on public policy, with a particular focus on regional development policies. Spanning 30 European countries, EPRC research programmes have a strong emphasis on applied research and knowledge exchange, including the provision of policy advice to EU institutions and national and sub-national government authorities throughout Europe.

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Sensory marketing : research on the sensuality of products

Katsaridou, I. (2012) Sensory marketing : research on the sensuality of products. [Review]

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Sensory_Marketing_Book_Review_1_.doc - Preprint

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Abstract

In this book review, Illiana Katsaridou looks at "Sensory Marketing", a presentation of evidence on the importance, interpretations, effects, implications and limitations of sensory marketing. The book is split into sections, each addressing one of the five human senses plus a review of the future implications of sensory marketing. The authors affirm that the aim of the books is not to provide exhaustive research on the senses but to inspire the generation of a course for study. Overall, Katsaridou considers the most intriguing aspect of the book resides in the presentation of insights on the various functions of the senses, which even though they may be self-evident, may even so be overlooked.