Esomar market research handbook

Wilson, A.M. (2008) Esomar market research handbook. International Journal of Market Research, 50 (4). pp. 559-560. ISSN 0025-3618

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Abstract

The Esomar market research handbook, fifth edition, edited by Mario van Hamersveld and Cees de Bont, is reviewed.

Author(s):	Wilson, A.M. ORCID: https://orcid.org/0000-0002-5491-1876
Item type:	Article
ID code:	19983
Keywords:	business economy and management, international business and transnational corporations, marketing, sales, operations research, Commerce, Medicine(all)
Subjects:	Social Sciences > Commerce
Department:	Strathclyde Business School > Marketing
Depositing user:	Strathprints Administrator
Date deposited:	18 May 2010 10:40
Last modified:	13 Dec 2019 08:42
Related URLs:	http://proquest.umi.com/pqdlink?did=1516...
URI:	https://strathprints.strath.ac.uk/id/eprint/19983
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