Esomar market research handbook

Wilson, A.M. (2008) Esomar market research handbook. International Journal of Market Research, 50 (4). pp. 559-560. ISSN 0025-3618

Abstract

The Esomar market research handbook, fifth edition, edited by Mario van Hamersveld and Cees de Bont, is reviewed.

ORCID iDs

Wilson, A.M. ORCID: https://orcid.org/0000-0002-5491-1876

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• Item metadata

  Item type:	Article
  ID code:	19983
  Dates:	Date Event 2008 Published
  Keywords:	business economy and management, international business and transnational corporations, marketing, sales, operations research, Commerce, Medicine(all)
  Subjects:	Social Sciences > Commerce
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	18 May 2010 10:40
  Last modified:	18 Jan 2023 08:54
  Related URLs:	http://proquest.umi.com/pqdlink?did=1516...
  URI:	https://strathprints.strath.ac.uk/id/eprint/19983