Ethnography for Marketers: A Guide to Consumer Immersion

Wilson, Alan (2007) Ethnography for Marketers: A Guide to Consumer Immersion. [Review]

Abstract

A book review of Ethnography for marketers: a guide to consumer immersion by Hy Mariampolski. Sage Publications, London 2006

ORCID iDs

Wilson, Alan ORCID: https://orcid.org/0000-0002-5491-1876

• Share and Export
  

  RDF+XMLBibTeXRIOXX2 XMLRDF+N-TriplesJSONDublin CoreAtomSimple MetadataReferMETSHTML CitationASCII CitationOpenURL ContextObjectEndNoteOpenURL ContextObject in SpanMODSMPEG-21 DIDLEP3 XMLData Cite XMLRIS (EndNote Online, Zotero, Ref manager, etc)RDF+N3Multiline CSV
• Item metadata

  Item type:	Review
  ID code:	45573
  Dates:	Date Event 2007 Published
  Keywords:	ethnography, marketers, consumer immersion, Marketing. Distribution of products, Marketing
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	04 Nov 2013 11:36
  Last modified:	18 Jan 2023 09:37
  URI:	https://strathprints.strath.ac.uk/id/eprint/45573