Qualitative data analysis software : Will it ever become mainstream? Evidence from Spain
Fierro, J. and Wilson, A.M. (2011) Qualitative data analysis software : Will it ever become mainstream? Evidence from Spain. International Journal of Market Research, 53 (1). ISSN 0025-3618
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This article discusses qualitative data analysis, in particular it poses the question 'will it ever become mainstream?'
ORCID iDs
Fierro, J. and Wilson, A.M.
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Item type: Article ID code: 28009 Dates: DateEvent2011PublishedKeywords: data analysis, data analysis software, Spain, Marketing. Distribution of products, Medicine(all) Subjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Professor Alan Wilson Date deposited: 15 Mar 2011 14:07 Last modified: 18 Jan 2023 09:05 URI: https://strathprints.strath.ac.uk/id/eprint/28009
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