Qualitative data analysis software : Will it ever become mainstream? Evidence from Spain
Fierro, J. and Wilson, A.M. (2011) Qualitative data analysis software : Will it ever become mainstream? Evidence from Spain. International Journal of Market Research, 53 (1). ISSN 0025-3618
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This article discusses qualitative data analysis, in particular it poses the question 'will it ever become mainstream?'
Creators(s): |
Fierro, J. and Wilson, A.M. ![]() | Item type: | Article |
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ID code: | 28009 |
Keywords: | data analysis, data analysis software, Spain, Marketing. Distribution of products, Medicine(all) |
Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
Department: | Strathclyde Business School > Marketing |
Depositing user: | Professor Alan Wilson |
Date deposited: | 15 Mar 2011 14:07 |
Last modified: | 13 Jan 2021 01:38 |
Related URLs: | |
URI: | https://strathprints.strath.ac.uk/id/eprint/28009 |
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