Qualitative data analysis software : Will it ever become mainstream? Evidence from Spain

Fierro, J. and Wilson, A.M. (2011) Qualitative data analysis software : Will it ever become mainstream? Evidence from Spain. International Journal of Market Research, 53 (1). ISSN 0025-3618

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Abstract

This article discusses qualitative data analysis, in particular it poses the question 'will it ever become mainstream?'