Qualitative data analysis software : Will it ever become mainstream? Evidence from Spain

Fierro, J. and Wilson, A.M. (2011) Qualitative data analysis software : Will it ever become mainstream? Evidence from Spain. International Journal of Market Research, 53 (1). ISSN 0025-3618

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Abstract

This article discusses qualitative data analysis, in particular it poses the question 'will it ever become mainstream?'

Author(s):Fierro, J. and Wilson, A.M. ORCID logoORCID: https://orcid.org/0000-0002-5491-1876
Item type:Article
ID code:28009
Keywords:data analysis, data analysis software, Spain, Marketing. Distribution of products, Medicine(all)
Subjects:Social Sciences > Commerce > Marketing. Distribution of products
Department:Strathclyde Business School > Marketing
Depositing user: Professor Alan Wilson
Date deposited:15 Mar 2011 14:07
Last modified:17 Oct 2019 00:41
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URI:https://strathprints.strath.ac.uk/id/eprint/28009
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