The Handbook of Online and Social Media Research
Wilson, Alan (2011) The Handbook of Online and Social Media Research. [Review] (https://doi.org/10.2501/IJMR-53-5-725-726)
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Alan Wilson reviews Ray Poynter's book, summarising it as a reference book that brings together many of the strands of online qualitative and quantitative research, as well as presenting an explanation of the opportunities presented for marketing researchers by social media.
ORCID iDs
Wilson, Alan
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Item type: Review ID code: 45572 Dates: DateEvent30 September 2011PublishedKeywords: online, social media, research, marketing, marketing researchers, Marketing. Distribution of products, Marketing Subjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 04 Nov 2013 11:34 Last modified: 26 Mar 2023 01:21 URI: https://strathprints.strath.ac.uk/id/eprint/45572
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