The Handbook of Online and Social Media Research
Wilson, Alan (2011) The Handbook of Online and Social Media Research. [Review]
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Alan Wilson reviews Ray Poynter's book, summarising it as a reference book that brings together many of the strands of online qualitative and quantitative research, as well as presenting an explanation of the opportunities presented for marketing researchers by social media.
| Author(s): | Wilson, Alan  ORCID: https://orcid.org/0000-0002-5491-1876 | Item type: | Review |
|---|---|
| ID code: | 45572 |
| Keywords: | online, social media, research, marketing, marketing researchers, Marketing. Distribution of products, Marketing |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Pure Administrator |
| Date deposited: | 04 Nov 2013 11:34 |
| Last modified: | 03 Jan 2020 10:31 |
| URI: | https://strathprints.strath.ac.uk/id/eprint/45572 |
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