The Handbook of Online and Social Media Research

Wilson, Alan (2011) The Handbook of Online and Social Media Research. [Review] (https://doi.org/10.2501/IJMR-53-5-725-726)

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Abstract

Alan Wilson reviews Ray Poynter's book, summarising it as a reference book that brings together many of the strands of online qualitative and quantitative research, as well as presenting an explanation of the opportunities presented for marketing researchers by social media.

ORCID iDs

Wilson, Alan ORCID logoORCID: https://orcid.org/0000-0002-5491-1876;