The Handbook of Online and Social Media Research

Wilson, Alan (2011) The Handbook of Online and Social Media Research. [Review] (https://doi.org/10.2501/IJMR-53-5-725-726)

Abstract

Alan Wilson reviews Ray Poynter's book, summarising it as a reference book that brings together many of the strands of online qualitative and quantitative research, as well as presenting an explanation of the opportunities presented for marketing researchers by social media.

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• Item metadata

  Item type:	Review
  ID code:	45572
  Dates:	Date Event 30 September 2011 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	04 Nov 2013 11:34
  Last modified:	08 Apr 2024 20:54
  URI:	https://strathprints.strath.ac.uk/id/eprint/45572