Marketing in the era of accountability
Grant, I. and Crosier, Keith (2008) Marketing in the era of accountability. [Review]
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Abstract
A book review of Marketing in the era of accountability by Les Binet and Peter Field, World Advertising Research Center, 2007.
Creators(s): | Grant, I. and Crosier, Keith; | Item type: | Review |
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ID code: | 20017 |
Keywords: | marketing, accountability, Marketing. Distribution of products, Medicine(all) |
Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
Department: | Strathclyde Business School > Marketing |
Depositing user: | Strathprints Administrator |
Date deposited: | 21 Jun 2010 14:24 |
Last modified: | 29 Oct 2020 03:47 |
URI: | https://strathprints.strath.ac.uk/id/eprint/20017 |
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