Marketing in the era of accountability

Grant, I. and Crosier, Keith (2008) Marketing in the era of accountability. [Review] (http://www.ijmr.com/Contents/RecentIssues.asp?Issu...)

Abstract

A book review of Marketing in the era of accountability by Les Binet and Peter Field, World Advertising Research Center, 2007.

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• Item metadata

  Item type:	Review
  ID code:	20017
  Dates:	Date Event 2008 Published
  Keywords:	marketing, accountability, Marketing. Distribution of products, Medicine(all)
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	21 Jun 2010 14:24
  Last modified:	18 Jan 2023 09:00
  URI:	https://strathprints.strath.ac.uk/id/eprint/20017