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Article

Centeno, Edgar and Hart, Susan and Dinnie, Keith (2013) The five phases of SME brand building. Journal of Brand Management, 20 (6). pp. 445-457. ISSN 1350-231X

Cambra-Fierro, Jesus J. and Hart, Susan and Mur, Ana Fuster and Redondo, Yolanda Polo (2011) Looking for performance : how innovation and strategy may affect market orientation models. Innovation: Organization and Management, 13 (2). 154 - 172. ISSN 2204-0226

Story, Vicky and O'Malley, Lisa and Hart, Susan (2011) Roles, role performance and radical innovation competences. Industrial Marketing Management, 40 (6). 952 - 966.

Liu, Rebecca and Hart, Susan (2011) Does experience matter? : a study of knowledge processes and uncertainty reduction in solution innovation. Industrial Marketing Management, 40 (5). 691 - 698.

Roselender, Robin and Hart, Susan J. (2010) Taking the customer into account : transcending the construction of the customer through the promotion of self-accounting. Critical Perspectives On Accounting, 21 (8). 739 - 753. ISSN 1045-2354

Story, V. and Hart, S. and O'Malley, L. (2009) Relational resources and competences for radical product innovation. Journal of Marketing Management, 25 (5-6). pp. 461-481. ISSN 0267-257X

Bournazos, Stylianos and Hart, Simon P and Chamberlain, Luke H and Glennie, Martin J and Dransfield, Ian (2009) Association of FcgammaRIIa (CD32a) with lipid rafts regulates ligand binding activity. Journal of Immunology, 182 (12). pp. 8026-8036. ISSN 0022-1767

Cambra-Fierro, J.J. and Hart, S. and Polo-Redondo, Y. (2008) Environmental respect: ethics or simply business? a study in the small and medium enterprise (SME) context. Journal of Business Ethics, 82 (3). pp. 645-656. ISSN 0167-4544

Story, V. and O'Malley, L. and Hart, S. and Saker, J. (2008) The development of relationships and networks for successful radical innovation. Journal of Customer Behaviour, 7 (3). pp. 187-200. ISSN 1475-3928

Roslender, R. and Hart, S. (2006) Interfunctional co-operation in progressing accounting for brands: the case of brand management accounting. Journal of Accounting and Organizational Change, 2 (3). pp. 229-247. ISSN 1832-5912

Erdogan, B.Z. and Tagg, S. and Hart, S. (2005) Identifying 'Dr Innovator' in the primary care sector in the UK. Journal of Medical Marketing, 5 (1). pp. 77-84. ISSN 1745-7904

Hart, Susan and Sittimalakrom, Wuthichai (2004) Market orientation versus quality orientation: sources of superior business performance. Journal of Strategic Marketing, 12 (4). pp. 243-253. ISSN 0965-254X

Banerjee, M. and Hogg, G.M. and Hart, S. (2004) Does the level of experiencehave an effect on CRM programs? Exploratory research findings. Industrial Marketing Management, 33 (6). pp. 549-560.

Hart, Susan and Smith, Andrew and Sparks, Leigh and Tzokas, Niko (2004) Delivering customer loyalty schemes in retailing: exploring the employee dimension. International Journal of Retail and Distribution Management, 32 (4). pp. 190-204. ISSN 0959-0552

Hart, Susan and Hultink, Erik Jan and Tzokas, Nikolaos (2004) Navigating the new product development process. Industrial Marketing Management, 33 (7). pp. 619-626.

Hart, Susan and Smith, Andrew and Sparks, Leigh and Tzokas, Nikolaos (2003) Retail loyalty schemes : results for a consumer diary study. Journal of Retailing and Consumer Services, 10 (2). pp. 109-119. ISSN 0969-6989

Hoe, Lee and Hogg, Gillian and Hart, Susan (2003) Faking it : counterfeiting and consumer contradictions. European Advances in Consumer Behaviour, 6. pp. 60-67. ISSN 0306-8293

Commandeur, Harry R. and Hart, Susan and Hultink, Erik Jan and Tzokas, Nikolaos (2003) Industrial companies' evaluation criteria in new product development gates. Journal of Product Innovation Management, 20 (1). pp. 22-36. ISSN 0737-6782

Hart, Susan and Hogg, Gillian M. and Banerjee, M. (2002) An examination of primary stakeholders' opinions in CRM: Convergence and divergence? Journal of Customer Behaviour, 1 (2). pp. 241-268. ISSN 1475-3928

Roslender, R. and Hart, S. (2002) Integrating management accounting and marketing in the pursuit of competitive advantage: the case for strategic management accounting. Critical Perspectives On Accounting, 13 (2). pp. 255-277. ISSN 1045-2354

Debruyne, Marion and Griffin, Abbie and Hart, Susan and Hultink, Erik Jan and Monaert, Rudy and Robben, Henry (2002) The impact of new product launch strategies on competitive reaction in industrial markets. Journal of Product Innovation Management, 19 (2). pp. 159-170. ISSN 0737-6782

Hart, S. and Hogg, G.M. and Thomson, E. (2002) Does CRM deliver? Journal of Customer Behaviour, 1. pp. 241-268. ISSN 1475-3928

Hart, Susan and Soehadi, A.W. and Tagg, S.K. (2001) Measuring market orientation in the Indonesian retail context. Journal of Strategic Marketing, 9 (4). pp. 285-299. ISSN 0965-254X

Roslender, R. and Hart, S. (2001) In search of strategic management accounting: Theoretical and field study perspectives. Management Accounting Research, 12 (3). pp. 255-279. ISSN 1044-5005

Book

Hart, S. and Baker, M.J. (2007) The marketing book 6th edition. Butterworth - Heinemann, Oxford, UK. ISBN 978-0-7506-8566-5

Baker, M.J. and Hart, S. (2007) Product strategy and management, 2nd edition. FT Prentice Hall, Harlow, UK. ISBN 978-0-273-69450-2

Hart, S. (2003) Marketing changes. ITBP, United Kingdom. ISBN 1861526733

Hart, S. (2001) Marketing and management interfaces in the enactment of strategic management accounting practices: an exploratory investigation. CIMA, United Kingdom. ISBN 1-85971489-7