Does CRM deliver?

Hart, S. and Hogg, G.M. and Thomson, E. (2002) Does CRM deliver? Journal of Customer Behaviour, 1. pp. 241-268. ISSN 1475-3928

Abstract

To be ascertained.

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• Item metadata

  Item type:	Article
  ID code:	9486
  Dates:	Date Event 2002 Published
  Notes:	AHR - more metadata required, article title does not match journal references.
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	23 Mar 2010 14:39
  Last modified:	08 Apr 2024 16:28
  URI:	https://strathprints.strath.ac.uk/id/eprint/9486