Does CRM deliver?

Hart, S. and Hogg, G.M. and Thomson, E. (2002) Does CRM deliver? Journal of Customer Behaviour, 1. pp. 241-268. ISSN 1475-3928

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Abstract

To be ascertained.

Hart, S.

, Hogg, G.M. and Thomson, E.;

Item metadata

Item type:	Article
ID code:	9486
Dates:	Date Event 2002 Published
Notes:	AHR - more metadata required, article title does not match journal references.
Keywords:	Marketing. Distribution of products
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
Department:	Strathclyde Business School > Marketing
Depositing user:	Strathprints Administrator
Date deposited:	23 Mar 2010 14:39
Last modified:	13 Apr 2021 00:21
URI:	https://strathprints.strath.ac.uk/id/eprint/9486

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