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The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by Strathclyde researchers, including by researchers from the European Policies Research Centre (EPRC).

EPRC is a leading institute in Europe for comparative research on public policy, with a particular focus on regional development policies. Spanning 30 European countries, EPRC research programmes have a strong emphasis on applied research and knowledge exchange, including the provision of policy advice to EU institutions and national and sub-national government authorities throughout Europe.

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Does CRM deliver?

Hart, S. and Hogg, G.M. and Thomson, E. (2002) Does CRM deliver? Journal of Customer Behaviour, 1. pp. 241-268. ISSN 1475-3928

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Abstract

To be ascertained.

Item type:	Article
ID code:	9486
Notes:	AHR - more metadata required, article title does not match journal references.
Keywords:	Marketing. Distribution of products
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
Department:	Strathclyde Business School > Marketing
Depositing user:	Strathprints Administrator
Date deposited:	23 Mar 2010 14:39
Last modified:	16 Jul 2017 00:04
URI:	https://strathprints.strath.ac.uk/id/eprint/9486
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