Does CRM deliver?

Hart, S. and Hogg, G.M. and Thomson, E. (2002) Does CRM deliver? Journal of Customer Behaviour, 1. pp. 241-268. ISSN 1475-3928

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Abstract

To be ascertained.

ORCID iDs

Hart, S. ORCID logoORCID: https://orcid.org/0000-0002-9406-9273, Hogg, G.M. and Thomson, E.;