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Open Access research which pushes advances in bionanotechnology

Strathprints makes available scholarly Open Access content by researchers in the Strathclyde Institute of Pharmacy & Biomedical Sciences (SIPBS) , based within the Faculty of Science.

SIPBS is a major research centre in Scotland focusing on 'new medicines', 'better medicines' and 'better use of medicines'. This includes the exploration of nanoparticles and nanomedicines within the wider research agenda of bionanotechnology, in which the tools of nanotechnology are applied to solve biological problems. At SIPBS multidisciplinary approaches are also pursued to improve bioscience understanding of novel therapeutic targets with the aim of developing therapeutic interventions and the investigation, development and manufacture of drug substances and products.

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Relational resources and competences for radical product innovation

Story, V. and Hart, S. and O'Malley, L. (2009) Relational resources and competences for radical product innovation. Journal of Marketing Management, 25 (5-6). pp. 461-481. ISSN 0267-257X

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Abstract

Peter Drucker in 1954 said that there are two distinguishing features of the business: marketing and innovation. In the very first edition of the Journal of Marketing Management, Keith Blois examined the influence of customers and competitors in the new product development process, concluding that the widely referenced process models were insufficient for capturing external inputs central to the progress from the generation of ideas to eventual market launch and growth. In the intervening period numerous authors have published research on "product innovation" with the alternative conceptualisations process centre stage. Much of this research, however, is rooted in theories intrinsically concerned with incremental product development and most of that relating to physical consumer goods. More recently, some product innovation research has turned to the specific issue of radical innovation, concluding again that the traditional "stage" models are a necessary but insufficient conceptual framework for analysis. At the same time, the conceptual foundations of marketing have been strengthened by the discussion of the role of interaction, markets and networks. This paper is located where these trends in marketing and innovation research intersect by examining the marketing competences required for radical product innovation.