Picture of neon light reading 'Open'

Discover open research at Strathprints as part of International Open Access Week!

23-29 October 2017 is International Open Access Week. The Strathprints institutional repository is a digital archive of Open Access research outputs, all produced by University of Strathclyde researchers.

Explore recent world leading Open Access research content this Open Access Week from across Strathclyde's many research active faculties: Engineering, Science, Humanities, Arts & Social Sciences and Strathclyde Business School.

Explore all Strathclyde Open Access research outputs...

Strathprints

Interfunctional co-operation in progressing accounting for brands: the case of brand management accounting

Roslender, R. and Hart, S. (2006) Interfunctional co-operation in progressing accounting for brands: the case of brand management accounting. Journal of Accounting and Organizational Change, 2 (3). pp. 229-247. ISSN 1832-5912

Full text not available in this repository. Request a copy from the Strathclyde author

Abstract

The purpose of this paper is to identify brand management accounting as a further approach to accounting for brands and to suggest a number of possible measurement metrics it might incorporate.

Item type: Article
ID code: 9250
Keywords: accounting, brand management, brands, marketing management, Marketing. Distribution of products, Accounting, Strategy and Management, Organizational Behavior and Human Resource Management
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Depositing user: Strathprints Administrator
Date deposited: 26 Nov 2009 15:13
Last modified: 22 Sep 2017 02:11
URI: https://strathprints.strath.ac.uk/id/eprint/9250
Export data:
CORE (COnnecting REpositories)