Interfunctional co-operation in progressing accounting for brands: the case of brand management accounting

Roslender, R. and Hart, S. (2006) Interfunctional co-operation in progressing accounting for brands: the case of brand management accounting. Journal of Accounting and Organizational Change, 2 (3). pp. 229-247. ISSN 1832-5912

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Abstract

The purpose of this paper is to identify brand management accounting as a further approach to accounting for brands and to suggest a number of possible measurement metrics it might incorporate.

Author(s):Roslender, R. and Hart, S. ORCID logoORCID: https://orcid.org/0000-0002-9406-9273
Item type:Article
ID code:9250
Keywords:accounting, brand management, brands, marketing management, Marketing. Distribution of products, Accounting, Strategy and Management, Organizational Behavior and Human Resource Management
Subjects:Social Sciences > Commerce > Marketing. Distribution of products
Department:Strathclyde Business School > Marketing
Depositing user: Strathprints Administrator
Date deposited:26 Nov 2009 15:13
Last modified:23 Jan 2020 05:30
URI:https://strathprints.strath.ac.uk/id/eprint/9250
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