Interfunctional co-operation in progressing accounting for brands: the case of brand management accounting
Roslender, R. and Hart, S. (2006) Interfunctional co-operation in progressing accounting for brands: the case of brand management accounting. Journal of Accounting and Organizational Change, 2 (3). pp. 229-247. ISSN 1832-5912
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Abstract
The purpose of this paper is to identify brand management accounting as a further approach to accounting for brands and to suggest a number of possible measurement metrics it might incorporate.
| Creators(s): |
Roslender, R. and Hart, S.  ORCID: https://orcid.org/0000-0002-9406-9273;
| Item type: | Article |
|---|---|
| ID code: | 9250 |
| Keywords: | accounting, brand management, brands, marketing management, Marketing. Distribution of products, Accounting, Strategy and Management, Organizational Behavior and Human Resource Management |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Strathprints Administrator |
| Date deposited: | 26 Nov 2009 15:13 |
| Last modified: | 20 Jan 2021 17:53 |
| URI: | https://strathprints.strath.ac.uk/id/eprint/9250 |
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