Marketing and management interfaces in the enactment of strategic management accounting practices: an exploratory investigation
Hart, S. (2001) Marketing and management interfaces in the enactment of strategic management accounting practices: an exploratory investigation. CIMA, United Kingdom. ISBN 1-85971489-7
Full text not available in this repository.Abstract
The three main elements of this report are: A review of the literature dealing with measurement of performance in management accounting and in marketing A field study of ten organizations in different sectors (manufacturing, financial services, retailing) A full description of the three types of interfaces between management accounting and marketing.
| Author(s): | Hart, S.  ORCID: https://orcid.org/0000-0002-9406-9273 | Item type: | Book |
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| ID code: | 9518 |
| Keywords: | marketing and management, management accounting, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Strathprints Administrator |
| Date deposited: | 24 Mar 2010 14:13 |
| Last modified: | 08 Jan 2020 18:07 |
| Related URLs: | |
| URI: | https://strathprints.strath.ac.uk/id/eprint/9518 |
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