Marketing and management interfaces in the enactment of strategic management accounting practices: an exploratory investigation
Tools
Hart, S. (2001) Marketing and management interfaces in the enactment of strategic management accounting practices: an exploratory investigation. CIMA, United Kingdom. ISBN 1-85971489-7
Full text not available in this repository.Abstract
The three main elements of this report are: A review of the literature dealing with measurement of performance in management accounting and in marketing A field study of ten organizations in different sectors (manufacturing, financial services, retailing) A full description of the three types of interfaces between management accounting and marketing.
ORCID iDs
Hart, S. ORCID: https://orcid.org/0000-0002-9406-9273; Roselender, R. and Hart, S.-
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Item type: Book ID code: 9518 Dates: DateEventJune 2001PublishedSubjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Strathprints Administrator Date deposited: 24 Mar 2010 14:13 Last modified: 11 Nov 2024 15:38 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/9518
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