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The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by Strathclyde researchers, including by researchers from the European Policies Research Centre (EPRC).

EPRC is a leading institute in Europe for comparative research on public policy, with a particular focus on regional development policies. Spanning 30 European countries, EPRC research programmes have a strong emphasis on applied research and knowledge exchange, including the provision of policy advice to EU institutions and national and sub-national government authorities throughout Europe.

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Marketing and management interfaces in the enactment of strategic management accounting practices: an exploratory investigation

Hart, S. (2001) Marketing and management interfaces in the enactment of strategic management accounting practices: an exploratory investigation. CIMA. ISBN 1-85971489-7

Full text not available in this repository.

Abstract

The three main elements of this report are: A review of the literature dealing with measurement of performance in management accounting and in marketing A field study of ten organizations in different sectors (manufacturing, financial services, retailing) A full description of the three types of interfaces between management accounting and marketing.

Item type:	Book
ID code:	9518
Keywords:	marketing and management, management accounting, Marketing. Distribution of products
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
Department:	Strathclyde Business School > Marketing
Depositing user:	Strathprints Administrator
Date deposited:	24 Mar 2010 14:13
Last modified:	31 Aug 2017 00:19
Related URLs:	Publisher
URI:	https://strathprints.strath.ac.uk/id/eprint/9518
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