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Tomazos, Konstantinos and Murdy, Samantha (2023) The limits of transformation : exploring liminality and the volunteer tourists' limbo. Tourism Recreation Research, 49 (6). pp. 1209-1221. ISSN 0250-8281

Moriuchi, Emi and Murdy, Samantha (2022) Increasing donation intentions toward endangered species : an empirical study on the mediating role of psychological and technological elements of VR. Psychology and Marketing, 39 (7). pp. 1302-1321. ISSN 0742-6046

Nazifi, Amin and Murdy, Samantha and Marder, Ben and Gäthke, Jana and Shabani, Bardia (2021) A Bit(coin) of happiness after a failure : an empirical examination of the effectiveness of cryptocurrencies as an innovative recovery tool. Journal of Business Research, 124. pp. 494-505. ISSN 0148-2963

Nazifi, Amin and Gäthke, Jana and Murdy, Samantha (2019) Monetary compensation 2.0 : investigating the efficacy of crypto compensation. In: The 7th International Conference on Serviceology (Cancelled), 2020-03-13 - 2020-03-15, Osaka Seikei University. (In Press)

Harker, Michael and Wilson, Juliette and Murdy, Samantha and Evanschitzky, Heiner and Stringfellow, Lindsay (2018) Appraising research methods for training for marketing. In: EMAC 2018, 2018-05-29 - 2018-06-01, University of Strathclyde.

Murdy, Samantha and Alexander, Matthew and Bryce, Derek (2018) What pulls ancestral tourists 'home'? An analysis of ancestral tourist motivations. Tourism Management, 64. pp. 13-19. ISSN 0261-5177

Murdy, Samantha and Gibbs, Juliette and Tomazos, Konstantinos (2018) Tourist reviews of whale watching experiences : exploring TripAdvisor comments. In: CAUTHE 2018, Newcastle Business School, 2018-02-05 - 2018-02-08, Newcastle Business School.

Bryce, Derek and Murdy, Samantha and Alexander, Matthew (2017) Diaspora, authenticity and the imagined past. Annals of Tourism Research, 66. pp. 49-60. ISSN 0160-7383

Murdy, Samantha and Gibbs, Juliette and Tomazos, Konstantinos (2017) Conservation versus consumer satisfaction : an analysis of cetacean based tourism websites. In: Tackling Tourism: Local Responses Symposium, 2017-09-29 - 2017-09-30.

Murdy, Samantha and Tomazos, Konstantinos and Wilson, Juliette (2017) Communicating conservation : a content analysis of cetacean based tour operator websites. In: 7th Advances in Tourism Marketing (ATMC) Conference, 2017-09-06 - 2017-09-09.

Alexander, Matthew and Bryce, Derek and Murdy, Samantha (2017) Delivering the past : providing personalized ancestral tourism experiences. Journal of Travel Research, 56 (4). pp. 543-555. ISSN 0047-2875

Murdy, Samantha and Gibbs, Juliette and Tomazos, Konstantinos (2017) Modelling collaborative consumption : theory of planned behaviour, commitment, and trust. In: CAUTHE 2017, 2017-02-07 - 2017-02-10, New Zealand.

Murdy, Samantha and Alexander, Matthew and Bryce, Derek (2016) Role conflict and changing heritage practice : ancestral tourism in Scotland. Journal of Marketing Management, 32 (15-16). pp. 1494-1512. ISSN 0267-257X

Murdy, Samantha and Alexander, Matthew (2016) Who owns it? When communities brand destinations. In: CAUTHE 26th Annual Conferece, 2016-02-08 - 2016-02-11.

Alexander, Matthew and Murdy, Samantha and Bryce, Derek (2015) Cocreating history : a new perspective on the old problem of role conflict and stress. In: Naples Forum on Service 2015, 2015-06-09 - 2015-06-12.

Murdy, Samantha and Alexander, Matthew and Bryce, Derek; Wilson, E and Witsel, M, eds. (2015) Evaluating the ancestral tourism market. In: CAUTHE 2015. Gold Coast, QLD: School of Business and Tourism, Southern Cross University, AUS, pp. 634-637. ISBN 9780987050762

Murdy, Samantha and Alexander, Matthew (2015) Community destination branding : potential and paradox. In: World Marketing Congress, 2015-07-14 - 2015-10-18.

Alexander, Matthew and Bryce, Derek and Murdy, Samantha (2014) Connecting with the past : meeting the needs of ancestral tourists in Scotland. In: Heritage Tourism and Hospitality International Conference - HTHIC2014, 2014-11-06 - 2014-11-09, Boğaziçi University.

Gong, Taeshik and Choi, Jin Nam and Murdy, Samantha (2014) Customer value creation really works? The mediating role of customer self-determination and role stress. In: 13th International Research Conference in Service Management, 2014-05-27 - 2014-05-30.

Murdy, Samantha and Pike, Steven and Lings, Ian (2012) Development of a model to measure destination brand performance across travel contexts. In: Australia and New Zealand Marketing Academy Conference (ANZMAC) Annual Conference, 2009-12-30.

Murdy, Samantha and Pike, Steven (2012) Perceptions of visitor relationship marketing opportunities by destination marketers : an importance-performance analysis. Tourism Management, 33 (5). 1281–1285. ISSN 0261-5177

Murdy, Samantha and Pike, Steven and Lings, Ian (2012) Travel context : Development of a model to measure destination brand performance across travel situations. PhD thesis, Queensland University of Technology.

Pike, Steven and Murdy, Samantha and Lings, Ian (2011) Visitor relationship orientation of destination marketing organisations. Journal of Travel Research, 50 (4). pp. 443-453. ISSN 0047-2875

Murdy, Samantha and Pike, Steven and Lings, Ian (2011) Evaluation of destination image across travel contexts. In: Australia and New Zealand Marketing Academy Conference (ANZMAC) Annual Conference, 2009-12-30.