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Conservation versus consumer satisfaction : an analysis of cetacean based tourism websites

Murdy, Samantha and Gibbs, Juliette and Tomazos, Konstantinos (2017) Conservation versus consumer satisfaction : an analysis of cetacean based tourism websites. In: Tackling Tourism: Local Responses Symposium, 2017-09-29 - 2017-09-30.

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Cetacean based tourism activities (including whales, dolphins, and porpoises) have risen in popularity globally, with estimates that such activities attract approximately 13 million people throughout 119 countries, generating US$1.2billion each year (O’Connor, Campbell, Cortez, & Knowles, 2009). The low - cost entry to the market makes it an attractive segment for small operators . However , ease of access has led to the increase in such activities, especially in developing countries. Increases in these activities can have a detrimental effect on the very environment necessary for such business practices to exist. While whale watching codes are in place to assist with regulating the industry, it has been shown that wide variation exists around the world.