Development of a model to measure destination brand performance across travel contexts

Murdy, Samantha and Pike, Steven and Lings, Ian (2012) Development of a model to measure destination brand performance across travel contexts. In: Australia and New Zealand Marketing Academy Conference (ANZMAC) Annual Conference, 2009-12-30.

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Abstract

This paper discusses development of a model to measure destination brand performance across travel contexts.

Creators(s):	Murdy, Samantha ORCID: https://orcid.org/0000-0003-3753-8114, Pike, Steven and Lings, Ian;
Item type:	Conference or Workshop Item(Other)
ID code:	42411
Keywords:	destination, brand performance, travel, Marketing. Distribution of products
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
Department:	Strathclyde Business School > Marketing
Depositing user:	Pure Administrator
Date deposited:	18 Dec 2012 12:05
Last modified:	24 Apr 2020 01:56
Related URLs:	Event
URI:	https://strathprints.strath.ac.uk/id/eprint/42411
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