Development of a model to measure destination brand performance across travel contexts
Murdy, Samantha and Pike, Steven and Lings, Ian (2012) Development of a model to measure destination brand performance across travel contexts. In: Australia and New Zealand Marketing Academy Conference (ANZMAC) Annual Conference, 2009-12-30.
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This paper discusses development of a model to measure destination brand performance across travel contexts.
| Author(s): | Murdy, Samantha, Pike, Steven and Lings, Ian | Item type: | Conference or Workshop Item(Other) |
|---|---|
| ID code: | 42411 |
| Keywords: | destination, brand performance, travel, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Pure Administrator |
| Date deposited: | 18 Dec 2012 12:05 |
| Last modified: | 26 Apr 2019 00:59 |
| Related URLs: | |
| URI: | https://strathprints.strath.ac.uk/id/eprint/42411 |
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