Development of a model to measure destination brand performance across travel contexts
Murdy, Samantha and Pike, Steven and Lings, Ian (2012) Development of a model to measure destination brand performance across travel contexts. In: Australia and New Zealand Marketing Academy Conference (ANZMAC) Annual Conference, 2009-12-30.
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This paper discusses development of a model to measure destination brand performance across travel contexts.
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Item type: Conference or Workshop Item(Other) ID code: 42411 Dates: DateEventDecember 2012PublishedSubjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 18 Dec 2012 12:05 Last modified: 09 Apr 2024 05:45 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/42411
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