Development of a model to measure destination brand performance across travel contexts
Murdy, Samantha and Pike, Steven and Lings, Ian (2012) Development of a model to measure destination brand performance across travel contexts. In: Australia and New Zealand Marketing Academy Conference (ANZMAC) Annual Conference, 2009-12-30.
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This paper discusses development of a model to measure destination brand performance across travel contexts.
Creators(s): |
Murdy, Samantha ![]() | Item type: | Conference or Workshop Item(Other) |
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ID code: | 42411 |
Keywords: | destination, brand performance, travel, Marketing. Distribution of products |
Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
Department: | Strathclyde Business School > Marketing |
Depositing user: | Pure Administrator |
Date deposited: | 18 Dec 2012 12:05 |
Last modified: | 20 Jan 2021 14:48 |
Related URLs: | |
URI: | https://strathprints.strath.ac.uk/id/eprint/42411 |
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