Picture of sea vessel plough through rough maritime conditions

Innovations in marine technology, pioneered through Open Access research...

Strathprints makes available scholarly Open Access content by researchers in the Department of Naval Architecture, Ocean & Marine Engineering based within the Faculty of Engineering.

Research here explores the potential of marine renewables, such as offshore wind, current and wave energy devices to promote the delivery of diverse energy sources. Expertise in offshore hydrodynamics in offshore structures also informs innovations within the oil and gas industries. But as a world-leading centre of marine technology, the Department is recognised as the leading authority in all areas related to maritime safety, such as resilience engineering, collision avoidance and risk-based ship design. Techniques to support sustainability vessel life cycle management is a key research focus.

Explore the Open Access research of the Department of Naval Architecture, Ocean & Marine Engineering. Or explore all of Strathclyde's Open Access research...

What pulls ancestral tourists 'home'? An analysis of ancestral tourist motivations

Murdy, Samantha and Alexander, Matthew and Bryce, Derek (2018) What pulls ancestral tourists 'home'? An analysis of ancestral tourist motivations. Tourism Management, 64 (Februa). pp. 13-19. ISSN 0261-5177

[img] Text (Murdy-etal-TM-2017-What-pulls-ancestral-tourists-home-an-analysis)
Murdy_etal_TM_2017_What_pulls_ancestral_tourists_home_an_analysis.pdf
Accepted Author Manuscript
Restricted to Repository staff only until 13 July 2019.
License: Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 logo

Download (753kB) | Request a copy from the Strathclyde author

Abstract

Ancestry has received limited attention within the tourism literature but is shown to play a crucial role in heritage tourism, especially for countries with extended diasporas such as Ireland, Italy India, China, and Scotland. The purpose of this study is to explore ancestral tourist motivations, and attain a broader understanding of this market. A survey of 282 ancestral tourists allowed the identification of three key factors: ancestral tourist motivation; heritage tourist motivations; and mass tourist motivation. These themes enabled a detailed analysis of clusters, identifying four ancestral segments: full heritage immersion; the ancestral enthusiast; general interest; and heritage focused. Given the lack of funding and resources currently available to ancestral tourism providers, the identification of these factors goes some way to highlighting productive areas of focus for promotional efforts and resources.