Browse by Author or creator

Article

Black, Iain and Baines, Paul and Baines, Ning and O’Shaughnessy, Nicholas and Mortimore, Roger (2021) The dynamic interplay of hope vs fear appeals in a referendum context. Journal of Political Marketing. ISSN 1537-7857

Veloutsou, Cleopatra and Black, Iain (2020) Creating and managing participative brand communities : the roles members perform. Journal of Business Research, 117. pp. 873-885. ISSN 0148-2963

Black, Iain R. and Shaw, Deirdre and Trebeck, Katherine (2017) A policy agenda for changing our relationship with consumption. Journal of Cleaner Production, 154. pp. 12-15. ISSN 0959-6526

Black, Iain and Veloutsou, Cleopatra (2017) Working consumers : co-creation of brand identity, consumer identity and brand community identity. Journal of Business Research, 70. pp. 416-429. ISSN 0148-2963

Trebeck, Katherine and Black, Iain and Shaw, Deirdre (2016) Changing the narrative : measuring progress by measuring what matters to families. Families, Relationships and Societies, 5 (3). pp. 467-472. ISSN 2046-7443

Black, Iain and Shaw, Deirdre (2016) Changing the narrative in our relationship with consumption. Families, Relationships and Societies, 5 (3). pp. 463-466. ISSN 2046-7443

Black, Iain R. and Areni, Charles S. (2016) Anticipatory savoring and consumption : just thinking about that first bite of chocolate fills you up faster. Psychology and Marketing, 33 (7). pp. 516-524. ISSN 0742-6046

Black, Iain and Tagg, Stephen (2007) A grounded theory of doctors' information search behaviour. Implications for information provision, pharmaceutical market entry and development. Journal of Marketing Management, 23 (3-4). pp. 347-366. ISSN 0267-257X

Book Section

Black, Iain and Leventon, Julia and Anderson, Craig; Carrigan, Marylyn and Wells, Victoria and Papadas, Karolos, eds. (2023) Nudging leverage points : influencing transformative policy change. In: Research Handbook on Ethical Consumption. Edward Elgar, Cheltenham, pp. 251-269. ISBN 9781802202021

Conference or Workshop Item

Black, Iain and Malik, Arinuma and Mora, Camille (2023) Why aren't they listening to us? Exploring Marketing literature's (lack of) presence in the most influential summary of climate change science. In: European Marketing Academy Conference, 2023-05-23 - 2023-05-26.

Book

Black, Iain and Eiseman, Danielle L (2019) Climate change behaviours – segmentation study. Climate Exchange, Edinburgh.