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Open Access research that better understands human-computer interaction...

Strathprints makes available scholarly Open Access content by researchers within the Department of Computer & Information Sciences working as part of the Strathclyde iSchool Research Group (SiRG). The SiRG specialises in understanding how people search for information and explores interactive search tools that support their information seeking and retrieval tasks. Research work also includes investigations into information engagement habits of users, particularly in the domains of digital health and social media.

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Jump to: 2011 | 2005
Number of items: 2.

2011

Kipnis, Eva and Broderick, Amanda J. and Demangeot, Catherine (2011) Multicultural, not multinational : emerging branding strategies in culturally diverse societies. In: European Marketing Academy Conference, 2011-05-23 - 2011-05-27.

2005

Ibrahim, E.E.B. and Sothornopabutr, P. (2005) Country-of-origin and consumer evaluation of mobile handsets: a comparative study of Scotland and Thailand. In: European Marketing Academy Conference, 2005-05-24 - 2005-05-27.

This list was generated on Tue May 24 16:04:14 2022 BST.