Browse by Journal or other publication
2023
Black, Iain and Malik, Arinuma and Mora, Camille (2023) Why aren't they listening to us? Exploring Marketing literature's (lack of) presence in the most influential summary of climate change science. In: European Marketing Academy Conference, 2023-05-23 - 2023-05-26.
2011
Kipnis, Eva and Broderick, Amanda J. and Demangeot, Catherine (2011) Multicultural, not multinational : emerging branding strategies in culturally diverse societies. In: European Marketing Academy Conference, 2011-05-23 - 2011-05-27.
2005
Ibrahim, E.E.B. and Sothornopabutr, P. (2005) Country-of-origin and consumer evaluation of mobile handsets: a comparative study of Scotland and Thailand. In: European Marketing Academy Conference, 2005-05-24 - 2005-05-27.