International Open Access Week! Discover open research content at Strathprints...

21-27 October is International Open Access Week 2019, the theme of which is 'Open for whom? Equity in open knowledge'.

The Strathprints repository provides a digital archive of University of Strathclyde research outputs. Up to 95% of University of Strathclyde research content published since 2015, such as papers and articles, is available from this repository as Open Access thereby supporting equity in open knowledge - and the team supporting open initiatives at Strathclyde is working tirelessly to make even more content open!

Explore recent Open Access research content by world leading researchers across science, engineering, business, social sciences and humanities disciplines.

Or explore all Open Access research content...

Strathprints

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Jump to: 2011 | 2005

Number of items: 2.

2011

Kipnis, Eva and Broderick, Amanda J. and Demangeot, Catherine (2011) Multicultural, not multinational : emerging branding strategies in culturally diverse societies. In: European Marketing Academy Conference, 2011-05-23 - 2011-05-27.

2005

Ibrahim, E.E.B. and Sothornopabutr, P. (2005) Country-of-origin and consumer evaluation of mobile handsets: a comparative study of Scotland and Thailand. In: European Marketing Academy Conference, 2005-05-24 - 2005-05-27.

This list was generated on Mon Oct 21 01:29:27 2019 BST.

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