Country-of-origin and consumer evaluation of mobile handsets: a comparative study of Scotland and Thailand
Ibrahim, E.E.B. and Sothornopabutr, P. (2005) Country-of-origin and consumer evaluation of mobile handsets: a comparative study of Scotland and Thailand. In: European Marketing Academy Conference, 2005-05-24 - 2005-05-27.
Full text not available in this repository.Request a copy from the Strathclyde authorAbstract
This paper examines the country-of-origin and consumer evaluation of mobile handsets.
| Creators(s): | Ibrahim, E.E.B. and Sothornopabutr, P.; | Item type: | Conference or Workshop Item(Paper) |
|---|---|
| ID code: | 9744 |
| Keywords: | consumer evaluation, mobile handsets, Scotland, Thailand, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Strathprints Administrator |
| Date deposited: | 31 Mar 2010 10:33 |
| Last modified: | 29 Oct 2020 02:26 |
| URI: | https://strathprints.strath.ac.uk/id/eprint/9744 |
| Export data: |
CORE (COnnecting REpositories)
CORE (COnnecting REpositories)
CORE (COnnecting REpositories)