Country-of-origin and consumer evaluation of mobile handsets: a comparative study of Scotland and Thailand
Ibrahim, E.E.B. and Sothornopabutr, P. (2005) Country-of-origin and consumer evaluation of mobile handsets: a comparative study of Scotland and Thailand. In: European Marketing Academy Conference, 2005-05-24 - 2005-05-27.
Full text not available in this repository.Request a copy from the Strathclyde authorAbstract
This paper examines the country-of-origin and consumer evaluation of mobile handsets.
Creators(s): | Ibrahim, E.E.B. and Sothornopabutr, P.; | Item type: | Conference or Workshop Item(Paper) |
---|---|
ID code: | 9744 |
Keywords: | consumer evaluation, mobile handsets, Scotland, Thailand, Marketing. Distribution of products |
Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
Department: | Strathclyde Business School > Marketing |
Depositing user: | Strathprints Administrator |
Date deposited: | 31 Mar 2010 10:33 |
Last modified: | 29 Oct 2020 02:26 |
URI: | https://strathprints.strath.ac.uk/id/eprint/9744 |
Export data: |
CORE (COnnecting REpositories)