Country-of-origin and consumer evaluation of mobile handsets: a comparative study of Scotland and Thailand

Ibrahim, E.E.B. and Sothornopabutr, P. (2005) Country-of-origin and consumer evaluation of mobile handsets: a comparative study of Scotland and Thailand. In: European Marketing Academy Conference, 2005-05-24 - 2005-05-27.

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Abstract

This paper examines the country-of-origin and consumer evaluation of mobile handsets.