Country-of-origin and consumer evaluation of mobile handsets: a comparative study of Scotland and Thailand
Ibrahim, E.E.B. and Sothornopabutr, P. (2005) Country-of-origin and consumer evaluation of mobile handsets: a comparative study of Scotland and Thailand. In: European Marketing Academy Conference, 2005-05-24 - 2005-05-27.
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This paper examines the country-of-origin and consumer evaluation of mobile handsets.
| Author(s): | Ibrahim, E.E.B. and Sothornopabutr, P. | Item type: | Conference or Workshop Item(Paper) |
|---|---|
| ID code: | 9744 |
| Keywords: | consumer evaluation, mobile handsets, Scotland, Thailand, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Strathprints Administrator |
| Date deposited: | 31 Mar 2010 10:33 |
| Last modified: | 08 Jan 2020 19:00 |
| URI: | https://strathprints.strath.ac.uk/id/eprint/9744 |
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