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Country-of-origin and consumer evaluation of mobile handsets: a comparative study of Scotland and Thailand

Ibrahim, E.E.B. and Sothornopabutr, P. (2005) Country-of-origin and consumer evaluation of mobile handsets: a comparative study of Scotland and Thailand. In: European Marketing Academy Conference, 2005-05-24 - 2005-05-27.

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Abstract

This paper examines the country-of-origin and consumer evaluation of mobile handsets.

Item type:	Conference or Workshop Item (Paper)
ID code:	9744
Keywords:	consumer evaluation, mobile handsets, Scotland, Thailand, Marketing. Distribution of products
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
Department:	Strathclyde Business School > Marketing
Depositing user:	Strathprints Administrator
Date deposited:	31 Mar 2010 10:33
Last modified:	03 Aug 2017 00:28
URI:	https://strathprints.strath.ac.uk/id/eprint/9744
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