Country-of-origin and consumer evaluation of mobile handsets: a comparative study of Scotland and Thailand

Ibrahim, E.E.B. and Sothornopabutr, P. (2005) Country-of-origin and consumer evaluation of mobile handsets: a comparative study of Scotland and Thailand. In: European Marketing Academy Conference, 2005-05-24 - 2005-05-27.

Abstract

This paper examines the country-of-origin and consumer evaluation of mobile handsets.

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	9744
  Dates:	Date Event 2005 Published
  Keywords:	consumer evaluation, mobile handsets, Scotland, Thailand, Marketing. Distribution of products
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	31 Mar 2010 10:33
  Last modified:	29 Jul 2021 01:32
  URI:	https://strathprints.strath.ac.uk/id/eprint/9744