Browse by Journal or other publication
2021
Black, Iain and Baines, Paul and Baines, Ning and O’Shaughnessy, Nicholas and Mortimore, Roger (2021) The dynamic interplay of hope vs fear appeals in a referendum context. Journal of Political Marketing. ISSN 1537-7857
2013
Higgins, Michael (2013) "My husband, my hero" : selling the political spouses in the 2010 general election. Journal of Political Marketing, 12 (2/3). pp. 197-210. ISSN 1537-7857