Browse by Journal or other publication
Number of items: 2.
2021
Black, Iain and Baines, Paul and Baines, Ning and O’Shaughnessy, Nicholas and Mortimore, Roger (2021) The dynamic interplay of hope vs fear appeals in a referendum context. Journal of Political Marketing. ISSN 1537-7857
2013
Higgins, Michael (2013) "My husband, my hero" : selling the political spouses in the 2010 general election. Journal of Political Marketing, 12 (2/3). pp. 197-210. ISSN 1537-7857