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Open Access research with a European policy impact...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by Strathclyde researchers, including by researchers from the European Policies Research Centre (EPRC).

EPRC is a leading institute in Europe for comparative research on public policy, with a particular focus on regional development policies. Spanning 30 European countries, EPRC research programmes have a strong emphasis on applied research and knowledge exchange, including the provision of policy advice to EU institutions and national and sub-national government authorities throughout Europe.

Explore research outputs by the European Policies Research Centre...

A grounded theory of doctors' information search behaviour. Implications for information provision, pharmaceutical market entry and development

Black, Iain and Tagg, Stephen (2007) A grounded theory of doctors' information search behaviour. Implications for information provision, pharmaceutical market entry and development. Journal of Marketing Management, 23 (3-4). pp. 347-366. ISSN 0267-257X

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Abstract

This research examines the information search and usage behaviour of physicians when they choose pharmaceutical treatments for their patients. It details this behaviour, its causes, variations and information sources. Grounded Theory was used, with data collection primarily based on depth interviews with primary and secondary care physicians. Two main categories of search behaviour emerged and were labelled self-referencing and surrogating. Self-referencing describes the process where physicians first use internal, patient case experiences to discover behavioral patterns for the successful treatment of patients. If insufficient confidence is held in their internal knowledge, physicians will attempt to use the patient case experience of external sources and surrogate this experience as their own. Recommendations are made regarding matching the information usage behaviors of physicians with that provided by organisations and marketing outputs.