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Cogan, N. and Chin-Van Chau, Y. and Russell, K. and Linden, W. and Swinson, N. and Eckler, P. and Knifton, L. and Jordan, V. and Williams, D. and Coleman, C. and Hunter, S. C. (2023) Are images of seized knives an effective crime deterrent? A comparative thematic analysis of young people's views within the Scottish context. Journal of Youth Studies, 26 (10). pp. 1293-1311. ISSN 1367-6261

Rathnayake, Dilan Tharindu and Tonner, Andrea and Eckler, Petya (2022) Social media influencers as human brands : insights from an analysis of a mega-influencer follower-generated hashtag network on Instagram. In: Academy of Marketing Conference, 2022-07-05 - 2022-07-07, University of Huddersfield.

Rathnayake, Dilan and Tonner, Andrea and Eckler, Petya (2022) Assembling tribes on Instagram : analysis of a mega-influencer follower-generated hashtag network. Advances in Consumer Research, 49. pp. 108-112. ISSN 0098-9258

Cogan, Nicola and Chau, Chin-Van Y. and C. Hunter, Simon and Russell, Kirsten and Linden, Will and Williams, Damien and Swinson, Nicola and Eckler, Petya and Knifton, Lee and Jordan, Vicki (2021) Knife seizure imagery project report. University of Strathclyde, Glasgow.

Cogan, N. and Chin-Van Chau, Y. and Russell, K. and Linden, W. and Eckler, P. and Swinson, N. and Knifton, L. and Williams, D. and Coleman, C. and Hunter, S. C. (2021) Are images of seized knives an effective crime deterrent? Views of young people within the Scottish context. Preprint / Working Paper. PsyArXiv, Charlottesville, VA.

Cogan, N. and Chin-Van Chau, Y. and Russell, K. and Linden, W and Swinson, N. and Eckler, P. and Knifton, L. and Jordan, V. and Williams, D. and Carney, S. and Sharp, M. and Hunter, S. C. (2021) Is knife seizure imagery an effective crime deterrent? A multi-method study. In: 22nd Annual Conference of European Society of Criminology, 2021-09-08 - 2021-09-10, Online.

Cameron, Julie and Eckler, Petya (2020) #HealthySocialMedia : Building Positive Body Image on Social Media – Spring 2019. Mental Health Foundation Scotland, Glasgow.

Kleim, Anke J. and Eckler, Petya and Tonner, Andrea; Chiluwa, Innocent E. and Samoilenko, Sergei A., eds. (2019) "Too good to be true" : semi-naked bodies on social media. In: Handbook of Research on Deception, Fake News, and Misinformation Online. IGI Global, Hershey, PA., pp. 65-86. ISBN 9782522585350

Zhang, Ni and Campo, Shelly and Yang, Jingzhen and Eckler, Petya and Snetselaar, Linda and Janz, Kathleen F. and Leary, Emily (2017) What motivates young adults to talk about physical activity on social network sites? Journal of Medical Internet Research, 19 (6). e226. ISSN 1438-8871

Eckler, Petya and Kalyango Jr., Yusuf; Burns, Kelli S., ed. (2017) The female body on social media. In: Social Media. Contemporary World Issues . ABC-CLIO Greenwood, Goleta, CA, pp. 139-145. ISBN 9781440843556

Eckler, Petya and Kalyango Jr., Yusuf and Paasch, Ellen (2017) Facebook use and negative body image among U.S. college women. Women & Health, 57 (2). pp. 249-267. ISSN 0363-0242

Kleim, A. and Eckler, P. and Tonner, A. (2016) Mediatizing the naked truth - a re-conceptualisation of the ideal beach body in contemporary media. In: 6th European Communication Conference, 2016-11-09 - 2016-11-12.

Eckler, Petya and Rodgers, Shelly and Everett, Kevin (2016) Characteristics of community newspaper coverage of tobacco control and its relationship to the passage of tobacco ordinances. Journal of Community Health, 41 (5). pp. 953-961. ISSN 1573-3610

Eckler, Petya (2015) Rhetorical discourse and news : exploring strategies for high school students to critically engage with media on public health issues in Europe. In: International Communication Association Regional Conference, 2015-04-09 - 2015-04-11, Poland.

Zhang, Ni and Campo, Shelly and Yang, Jingzhen and Janz, Kathleen F. and Snetselaar, Linda G. and Eckler, Petya (2015) Effects of social support about physical activity on social networking sites : applying the Theory of Planned Behavior. Health Communication. ISSN 1041-0236

Paasch, Ellen and Eckler, Petya and Kalyango Jr., Yusuf (2014) U.S. college women’s discursive construction of body image on social media. In: European Communication Research and Education Association, 2014-11-12 - 2014-11-15.

Eckler, Petya and Kalyango Jr, Yusuf and Paasch, Ellen (2014) Facebook and college women’s bodies : disordered eating, body image and social media. In: International Communication Association Annual Conference 2014, 2014-05-22 - 2014-05-26. (Unpublished)

Eckler, Petya and Rodgers, Shelly; Cheng, Hong, ed. (2014) Viral advertising : a conceptualization. In: The Handbook of International Advertising Research. John Wiley & Sons Inc., Hoboken, pp. 184-202. ISBN 9781444332377

Zhang, Ni and Campo, Shelly and Janz, Kathleen and Eckler, Petya and Yang, Jingzhen and Snetselaar, Linda and Signorini, Alessio (2013) Electronic word of mouth on Twitter about physical activity in the United States : exploratory infodemiology study. Journal of Medical Internet Research, 15 (11). e261.

O'Gara, Erin and Eckler, Petya and Blake, Pat and Berberich, Stanton (2013) Putting babies first : an educational video and social media project. In: National Conference on Health Communication, Marketing, & Media, 2013-08-20 - 2013-08-22. (Unpublished)

Paasch, Ellen and Eckler, Petya and Kalyango Jr, Yusuf (2013) Facebook use, disordered eating and body image among college women in the United States. In: IAMCR 2013 International Association of Media and Communication Research, 2013-06-25 - 2013-06-29. (Unpublished)

Wise, Kevin and Alhabash, Saleem and Eckler, Petya (2013) “Window” shopping online : cognitive processing of general and specific product windows. Journal of Interactive Advertising, 13 (2). pp. 88-96. ISSN 1525-2019

Zhang, Ni and Campo, Shelly and Janz, Kathleen and Snetselaar, Linda and Eckler, Petya and Yang, Jingzhen (2012) Buzz on social network sites to promote leisure-time physical activity among college students : fad or fabulous? In: American Public Health Association annual conference, 2012-10-31. (Unpublished)

Eckler, Petya and Kalyango Jr, Yusuf (2012) Cross-national content analysis of the coverage of the 2008 Russia-Georgia conflict. Journal of Media and Communication Studies, 4 (3). pp. 35-45.

Eckler, Petya and O'Gara, Erin; Brewer, Gayle, ed. (2011) Health communication. In: Media Psychology. Palgrave Macmillan Ltd., London, pp. 28-47. ISBN 9780230279209

Eckler, Petya and Bolls, Paul (2011) Spreading the virus : emotional tone of viral advertising and its effect on forwarding intentions and attitudes. Journal of Interactive Advertising, 11 (2). pp. 1-11. ISSN 1525-2019

Eckler, Petya and Rodgers, Shelly; Sheth, Jagdish and Malhotra, Naresh, eds. (2010) Viral marketing on the internet. In: Wiley International Encyclopedia of Marketing. John Wiley & Sons Inc., Hoboken. ISBN 9781405161787

Eckler, Petya and Worsowicz, Gregory and Rayburn, J. Wesley (2010) Social media and healthcare : an overview. PM&R, 2 (11). pp. 1046-1050.

Kalyango Jr, Yusuf and Eckler, Petya (2010) International journalists’ expectations from the US media coverage of Hurricane Katrina. Journalism, 11 (3). pp. 277-292. ISSN 1464-8849

Kalyango Jr., Yusuf and Eckler, Petya (2010) Media performance, agenda building, and democratization in East Africa. Communication yearbook, 34. pp. 355-389.

Wise, Kevin and Eckler, Petya and Kononova, Anastasia and Littau, Jeremy (2009) Exploring the hardwired for news hypothesis : how threat proximity affects the cognitive and emotional processing of health-related print news. Communication Studies, 60 (3). pp. 268-287. ISSN 1051-0974

Eckler, Petya and Worsowicz, Gregory and Downey, Katherine; Parker, Jerry and Thorson, Esther, eds. (2008) Improving physician–patient communication. In: Health communication in the new media landscape. Springer Publishing Company, New York, pp. 283-302. ISBN 9780826101228