Viral marketing on the internet

Eckler, Petya and Rodgers, Shelly; Sheth, Jagdish and Malhotra, Naresh, eds. (2010) Viral marketing on the internet. In: Wiley International Encyclopedia of Marketing. John Wiley & Sons Inc., Hoboken. ISBN 9781405161787

Abstract

This entry explores viral marketing on the internet

ORCID iDs

Eckler, Petya ORCID: https://orcid.org/0000-0002-5734-8089

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• Item metadata

  Item type:	Book Section
  ID code:	48632
  Dates:	Date Event December 2010 Published
  Keywords:	viral marketing, internet, communications, Marketing. Distribution of products, Computer software, Marketing, Communication
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products Science > Mathematics > Computer software
  Department:	Faculty of Humanities and Social Sciences (HaSS) > School of Humanities > Journalism
  Depositing user:	Pure Administrator
  Date deposited:	18 Jun 2014 08:59
  Last modified:	18 Jan 2023 12:24
  Related URLs:	Publisher
  URI:	https://strathprints.strath.ac.uk/id/eprint/48632