Viral marketing on the internet

Eckler, Petya and Rodgers, Shelly; Sheth, Jagdish and Malhotra, Naresh, eds. (2010) Viral marketing on the internet. In: Wiley International Encyclopedia of Marketing. John Wiley & Sons Inc., Hoboken. ISBN 9781405161787

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Abstract

This entry explores viral marketing on the internet

ORCID iDs

Eckler, Petya ORCID logoORCID: https://orcid.org/0000-0002-5734-8089 and Rodgers, Shelly; Sheth, Jagdish and Malhotra, Naresh